2011 Nissan Juke Sl Turbo Sunroof Nav Htd Leather 15k! Texas Direct Auto on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan ZEOD RC on track and from behind the wheel

The Nissan ZEOD RC hybrid racecar has had mixed success in its competition life. It was invented to do a completely electric, high-speed lap at the 24 Hours of Le Mans, which it was able to do in practice. However, when the big event actually came, the car lasted less than an hour before it had to bow out with transmission issues. Nissan hasn't completely given up on its experiment, though. The experience (and possibly some of the tech) is going to help with the GT-R LM racer next year, and now the ZEOD is getting its chance to see how it handles the Top Gear test track.
Unfortunately, it's not The Stig piloting the ZEOD; instead, the magazine's motoring editor Ollie Marriage is the lucky man for the job. The car's sharp shape seems to be a good metaphor for how it handles because it just seems to dart around the track. Its tiny, turbocharged 1.5-liter engine with 400 horsepower and two electric motors put out a claimed 750 horsepower, and that seems like plenty for the relatively short Top Gear course.
As usual of Top Gear, the cinematography here is fantastic, and a second video shows off a single lap of the course from around the car. It's amazing to watch, especially with its big screen constantly showing the camera view out of the rear. Scroll down to see both.

Williams developing hybrid system for next Nissan GT-R?

Back in June, Nissan announced a new partnership with Williams that would see the Formula One team's applied sciences division help develop a new line of Nismo performance models. It's not the only agreement Renault-Nissan has signed with an F1 team: Infiniti is the title sponsor for Red Bull and Renault powers four teams on the grid. It's also just the latest client Williams has signed a deal with to apply the lessons it has gleaned on the F1 circuit to other racing and sportscars. But now we've got some more info on how Williams and Nismo intend to collaborate on the next-generation GT-R.
According to Australia's Carsales, Williams Advanced Engineering is developing the hybrid powertrain that will boost the next iteration of the supercar-slayer known as Godzilla. Which may seem strange considering that the Renault-Nissan Alliance has plenty of experience with electric propulsion on its own, but then Williams has proven itself something of a leader in the field of performance hybrid powertrains: it supplies them to Porsche and Audi for their Le Mans racecars, and to Jaguar for the C-X75 concept.
Whether Williams and Nismo will settle on a flywheel-based energy recovery system or a more conventional battery-powered system remains to be seen, but brakeforce regeneration likely won't be the only element that Williams will develop for the next GT-R. Expect its expertise in aerodynamics and composites to come to bear as well, which can only mean good things for the replacement for a sportscar that's already one of the most capable on the road.