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Nissan details Craigslist 1996 Maxima restoration

"Luxury Defined," in the most ironic sense the galaxy has ever known, is now "Luxury Restored," in the real and incredible sense. Last September, Luke Aker made ads to sell his 1996 Nissan Maxima GLE, the YouTube version being a mix truth, bombast, a British accent and a ratchet strap. The ad tickled Nissan such that it bought the car from Akes and made a donation to a charity of his choice. Then they consulted with the citizens of the Internet to decide what to do with it, the final vote being a complete restoration and display at the company's Nashville HQ.
Friends, Netizens, countrymen, the job is done. Nicknamed "Old Glory," comparing the old car with the new is like reading one of those shelter dog rescue stories where the loving family nurses an impossibly cute pup back to health with handheld nursing sessions, baby bottles of warm milk and whispered lullabies. Only Nissan probably didn't sing to the Maxima.
The Maxima is now on display, and we hope they've hung the ratchet strap with it. You can see Aker's new video on the transformation above, plus another video and press release below detailing the Maxima's journey back to New Glory.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Renault COO Tavares dreams of running GM or Ford

What do you do if you're in a job with no upward mobility? Admittedly, most of us just stick it out while secretly hoping our boss is sacked for all those paperclips he's been swiping, netting us a nice, shiny promotion. Then again, most of us aren't the number two at Renault, like Carlos Tavares.
Tavares is the right-hand man to Renault CEO, Carlos Ghosn, and like a lot of us, he's ready for another challenge. As Ghosn is only 59 years old and doesn't have a boss to fire him for paperclip theft, though, it's pretty unlikely that he'll be going anywhere anytime soon. Tavares doesn't seem too concerned, based on an interview he gave to Automotive News. "We have a big leader and he is here to stay," Tavares told AN.
What's surprising is where Tavares wants to go, "Why not GM? I would be honored to lead a company like GM." The Renault exec also mentioned Ford, and as AN points out, both organizations make a lot of sense. Both are led by CEOs that are approaching or are already past retirement age, and should be looking for dedicated replacements in the not-so-distant future. That doesn't mean Tavares is a shoe-in, though.