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Auto blog
Nissan had to re-edit this commercial two times to placate Aussie ad watchdog [w/poll]
Fri, 02 Aug 2013Nissan recently aired a commercial in Australia for its Pulsar SSS hatchback - think of it as a five-door relative of our Sentra - in which a couple is seen hastily making their way to the hospital ahead of giving birth. But the ad you can watch now isn't the same ad that aired originally - in fact, Nissan had to re-edit the commercial twice before the Australian Advertising Standards Bureau (ASB) would accept it.
According to Go Auto, the original ad received complaints that it depicted unsafe and reckless driving, including speeding, following cars too closely and screeching to a halt upon arriving at the hospital. One of the complaints reportedly read: "The advertisement promotes driving behavior (rapid acceleration/deceleration/changes of direction) that is counter to sound medical advice regarding the carriage of heavily pregnant women in motor vehicles."
In the first edit, Nissan lowered the vehicle's engine noise, removed the woman's speech urging the man to drive faster ("Go, go, go!") and inserted a disclaimer that read "Filmed under controlled conditions," according to Go Auto, but all of that still wasn't enough to appease the ASB.
Evatran, Bosch will sell wireless home charger for as low as $1,998*
Mon, Jan 6 2014At the Consumer Electronics Show in Las Vegas today, the big news for plug in vehicles is that they can now start to ditch the plug. As expected, the system costs around $3,000 and is available for both the Nissan Leaf and the Chevrolet Volt. For the first 250 customers, though, Evatran is offering $1,000 off the standard price, a 30 percent discount. Deliveries start next month and Evatran says it expects the discounted units to all be snatched up in the first half of the year. The wireless charger charges as quickly as conventional corded systems. Called the Plugless Wireless EV charger, the 240-volt station will be installed by Bosch and needs a specific adapter to be used with the Volt or the Leaf (the Leaf version costs $100 more). So, any two-EV families out there will need to pony up double if there's a Chevy and a Nissan in the garage. Of course, since the Plugless system only works with older Leafs (2010-2012 model years - but with any Volt), any late adopters will not be able to take advantage of the new technology, for now. Evatran says the wireless charger "charges the Volt and Leaf as quickly as conventional corded systems and all vehicle features, such as charge-timers and phone applications, can be used seamlessly with the Plugless system." After the first 250 units, standard prices for the wireless chargers take effect again: $2,998 (Volt) and $3,098 (Leaf). Evatran says it will announce wireless chargers for additional vehicles and model years later this year. Evatran and Bosch offer Promotional Pricing as low as $1,998 to first 250 PLUGLESS™ Wireless EV Charging Customers LAS VEGAS, Jan. 6, 2014 /PRNewswire/ -- Evatran Group, Inc. ("Evatran"), in partnership with Bosch Automotive Service Solutions, announced today at the 2014 Consumer Electronics Show that it is offering reduced promotional pricing to the first 250 customers who opt to Go PLUGLESS with their electric vehicle ("EV") experience. The PLUGLESS system offers a convenient, wireless charging alternative to the repetitive process of unplugging and plugging-in electric vehicles. The reduced pricing includes all charging hardware and is as much as a 30% discount off the system's standard MSRP. The discount is available only to the first 250 customers. Initial shipments of the PLUGLESS system, the first wireless EV charging product in the world available to individual EV drivers, will begin in February 2014.
Nissan's Ghosn highest paid exec in Japan again, at $10M per year
Tue, 24 Jun 2014Nissan CEO Carlos Ghosn is on track to be the highest-paid executive in Japan for the fourth time in five years. Ghosn's salary and bonuses last year rang the register to the tune of $9.8 million (995 million yen), and when stock dividends are added to the equation, the exec's total pay crested a billion yen. That represents a 0.7-percent increase over his pay from the previous year. Ghosn earned an additional $3.1 million as CEO of Renault.
According to Bloomberg, Ghosn's compensation was announced at a shareholder's meeting in Japan, prompting an explanation from the CEO. "I understand the sensitivity of the issue," Ghosn said. "Being in Japan should not be a handicap to attract talent. We need the best minds, we need the best talents."
Few would argue with that assessment, we'd guess, but it doesn't answer the question of whether Ghosn is the most talented CEO in Japan. Akio Toyoda, head of Toyota in Japan, earned 230 yen (though, as a large shareholder in Toyota, Toyoda's dividend payments bring him closer to Ghosn) in compensation while steering his automaker to a profit that was five times higher than Nissan's. Honda President Takanobu Ito was paid the comparatively small sum of 150 million yen last year.