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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Watch this 800-hp Nissan Juke-R savage the 'Ring

The concept of the 545-horsepower Nissan Juke-R that stuffs the drivetrain of a GT-R into a subcompact crossover is already insane, but Russian company Shpilli Villi Engineering has taken things even further with their own crazy riff on the idea. Its version tunes the engine up to a claimed 800 horsepower, plus a shot of nitrous for an extra 200 hp to put it (way) over the top. Naturally, a number of other upgrades have been exacted in an effort to try and keep the custom Juke's shiny side up and the driveline internals from spontaneously rearranging themselves. Those changes include a beefed-up switchable all-wheel drive or rear-wheel drive layout and revised suspension.
Last year, you may recall that we saw an earlier version of Shpilli Villi Engineering's insanity testing with a mere 700 hp in a one-mile, standing drag race against a Bugatti Veyron. In that state of tune, the Juke-R lost, but by less than a hundredth of a second. Now, owner and racer Vladimir Ulanov has brought his madness to the Nürburgring Nordschleife to see how it does around a damp lap of the famous track.
It looks like 800 hp and a moist track might be almost too much for this Juke to handle, because Ulanov gets very loose at several points during the lap. Understandably, his passenger seems suitably impressed and possibly a little freaked out at the end. See what you think of this craziness by watching the video.

Nissan recalls over 120,000 Altimas due to... spare tire inflation?!

A pressure regulator that over- or underinflated spare tires for five days earlier this year has led to a recall of 123,308 units of the 2013 Nissan Altima. Sedans that were manufactured from March 21-26 are those possibly affected by the temporary tire snafu, the recall for which will begin on May 3.
Those notified of the issue can take their sedans to their local Nissan dealer, who will check the tire pressure and correct it if necessary, but we imagine owners can probably just whip out a tire gauge to check and adjust the inflation for themselves. Should you need it, there's an official notice from the National Highway Traffic Safety Administration below with a few more details.