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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Renault taking Alpine endurance racing, enters 24 Hours of Le Mans

Renault isn't letting up with the return of its Alpine brand. After announcing a partnership with Caterham to bring a new Alpine to market by 2015 (now expected by 2016), the French firm has announced it is taking Alpine racing again in the European Le Mans Series this year - and that includes The 24 Hours of Le Mans.
It has been 35 years since Alpine last competed in Le Mans, when it won the race outright and dropped the mic as it left the pits, never to return. Before that, in the 11 years it campaigned in the most famous endurance race on the planet from 1963 to 1978, it took seven class wins.
Caterham won't be involved with the race team, however; that will be an effort spearheaded by the Signatech-Nissan team that has been running GT Academy winners in LMS racing. Alpine is preparing an LMP2 chassis that will get a 500-horsepower Nissan engine for this year's championship, with the first two named drivers being Nelson Panciatici (above right) and Pierre Ragues (above left). The third driver for Le Mans will be announced later this month when the racer is launched at the Le Castellet race track in southern France.

Renault, Nissan, Mitsubishi announce 35 new EVs by 2030

Renault, Nissan and Mitsubishi are going all-in on EVs. The trio announced plans to release 35 new electric models globally by 2030, ranging from Japan-only kei cars to commercial vehicles, and they sketched out plans to develop next-generation solid-state batteries. The three carmakers will leverage the benefits of economies of scale to keep development and production costs in check. Many of the Alliance's models already ride on a common platform; the Nissan Sentra shares its bones with the third-generation Renault Scenic. Looking ahead, the plan is to build 80% of the cars in the group's global portfolio on common architectures. Renault, Nissan and Mitsubishi are massive companies with a wide lineup of models, so there is no one-size-fits-all solution. Instead, the strategy focuses on five basic modular platforms. CMF-AEV will be for so-called affordable electric cars. KEI-EV will be primarily for kei cars, LCV will underpin commercial vehicles, and CMF-EV was designed to underpin mainstream models including the Ariya. Finally, the CMF-BEV platform will underpin about 250,000 electric cars annually starting in 2024. These include the production version of the retro-styled 5 Prototype introduced in January 2021, at least one car assigned to the Alpine brand, and a replacement for the Micra (previewed above) that will be engineered and built by Renault. Most of these cars will be equipped with a lithium-ion battery pack; that's likely going to remain the best way to power an electric car in the coming years. However, Nissan has been tasked with developing solid-state battery technology that promises to greatly reduce charging times. A solid state battery is tentatively scheduled to enter production by the middle of 2028, though it's too early to tell which model(s) will inaugurate it. Digital services will play a significant role in the Alliance's future lineup as well. By 2026, Renault, Nissan and Mitsubishi plan to connect 25 million cars to their cloud and over 10 million vehicles fitted with "autonomous driving systems" (a vague term that wasn't defined). All told, these investments will cost the group at least ˆ23 billion (around $26 billion at the current conversion rate) in the next five years. What does this mean for America?