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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan, Infiniti will each show a next-gen concept EV in Detroit

The chief designer for Nissan and Infiniti said Wednesday that both brands will debut concept electric vehicles at the 2019 North American International Auto Show in Detroit in January that will likely show off Nissan's next-generation electric drive systems and the evolution of the brands' EV design direction first hinted at with Infiniti's stunning Q Inspiration. Alfonso Albaisa, senior vice president of global design for Nissan, said the concepts will reflect a similar departure from standard vehicle proportions as the Q Inspiration. He would not say exactly what segment or segments the concepts would represent, but he dropped some hints at a couple possible powertrains for the concepts. Similar additional concepts will follow later in the year at the Tokyo Motor Show, he said. "The Q Inspiration kind of hinted at it and we avoided discussing too much about what's driving that car. Of course, we talked about VC-Turbo, which is also possible," he said in an interview with Autoblog. "But if you really look at the car, Q Insipiration shifted the cabin forward. It was the first one to break the [mold] of Infiniti. So how to still have this artistry and this sense of carrozzerie" (Italian for coachbuilding) "of Infiniti without kind of the stereotypical long hood and the cabin shifted back and the windshield has to go through the center of the front wheel, these golden rules." Infiniti debuted the Q Inspiration concept sedan in Detroit in January, with a swoopy, ghost-like design influenced by an archer shooting an arrow through the air, and innovative design features like an elongated cabin that expands interior space, a relative lack of chrome, and other features. It's powered by a compact variable compression turbocharged engine, which can change compression ratios on the fly to maximize efficiency and power, depending on the situation. But Albaisa said the two concepts for Detroit could feature Nissan's e-Power series hybrid technology, which has mostly featured in Japan, and which features small, isolated gasoline engines that exist only to charge the batteries, not drive the wheels. They will also feature a new generation of battery packs, which he calls a "magic carpet." "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more," he said.

Ghosn: 'While I'm proud of our EV leadership, I know it's not enough.'

Renault-Nissan CEO Carlos Ghosn has written something like a State of the Union on electric vehicles and the carbon economy. We'd sum it up as, 'we're working on it but we all need to work harder.' Ghosn believes all of the commitments made at the Paris COP21 climate change conference are a start, but "the support of the business community is imperative," in coordination with the public sector. He stresses that he's after an "orderly transition," one that uses what we have now in order to go where many believe we need to go. That means no threats or revolution, no "aggressive government intervention and centralized demand and control," but rather a "practical, affordable way to begin reducing dependence" on the fuel that turns the skies brown. Ghosn wraps up his manifesto this way: "The UN Secretary General recently said that we are the first generation to feel the effects of climate change and the last to be able to do anything to stop it. This is a call to action, and the auto industry is committed to doing its part." Based on the undeniable shift toward the electrification of the automobile, we know that the call is being answered. Given the limited market share EVs have today, it could still use some more people and companies picking up the phone. With vehicle numbers expected to grow from 800 million to more than two billion by 2050, "transition will occur one way or another," Ghosn writes. Head over to Forbes to read Ghosn's thoughts.