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Nissan settles with FTC over misleading dune buggy ad [w/videos]

Fri, 24 Jan 2014

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Next Nissan Rogue flaunts its new look

Fri, 14 Jun 2013

Remember last April, when Nissan told us it would be launching five new models over the course of 15 months? Well, we've seen the Altima, Pathfinder, Sentra and Versa Note, so that magical fifth model has to be the new Rogue, which our spy photographers recently caught testing. Despite looking like a hodge-podge of black duct tape and garbage bags, we can clearly see that the new Rogue takes a lot of its styling cues from the Hi-Cross concept that Nissan showed at the 2012 Geneva Motor Show. And that's fine - we found that CUV concept to be a decidedly handsome thing, and certainly more attractive than the weird little Rogue that currently roams the streets.
Details surrounding the next Rogue are still very unclear, though our spies suggest that it could be powered by a new 1.2-liter supercharged four-cylinder engine, good for something like 113 horsepower and 140 pound-feet of torque. We'll see about that, since those numbers represent a drastic drop in power versus the current Rogue - to the tune of 57 hp and 35 lb-ft. A diesel engine for other markets is expected to be on offer, and a plug-in hybrid version is also rumored to be in the works, though that won't show up at the vehicle's initial launch.
If Nissan sticks to its plan of showing these five new models in the course of 15 months, that means we should see the Rogue in July. Of course, since things don't always go as planned, it could be many more months before all that camouflage is taken away.

2014 Nissan Pathfinder Hybrid arrives with supercharged engine, 26 mpg combined

Wed, 27 Mar 2013

Nissan just launched the fully redesigned Pathfinder for the 2013 model year, and now, there's a fuel-sipping hybrid version making its debut here at the New York Auto Show. The 2014 Pathfinder Hybrid packs all of the same features found in the standard crossover, but offers slightly better fuel economy and an improved cruising range, to boot.
The new hybrid is powered by a 2.5-liter supercharged engine (we're assuming it's a four-cylinder, though Nissan hasn't specified) coupled with a lithium-ion battery and 15-kilowatt electric motor, capable of producing 250 horsepower and 243 pound-feet of torque - 10 less horsepower but three more pound-feet than the standard V6 Pathfinder. Nissan says the hybrid crossover will be rated at 25/27 miles per gallon (city/highway), with a 26-mpg combined rating. This means that on a full tank, the cruising range of the Pathfinder Hybrid is a cool 526 miles.
What's cool about the hybrid packaging is that Nissan has managed not to have it interfere with any of the interior functionality - the Pathfinder Hybrid still packs just as much cargo and passenger space as its naturally aspirated sibling. Official pricing has not been announced, but Nissan expects the hybrid to command an additional $3,000 over the standard model.