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Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317:

Nissan IDx 'in the plan' for production, needs support from fans [w/poll]

If there's a trend in the auto industry we can firmly get behind, it's the small, light and affordable rear-drive coupe. The positive critical reception to the Scion FR-S and Subaru BRZ twins has encouraged other manufacturers to look at building their own rear drivers, and even a few to show actual concept cars based on the idea. The Chevrolet Code 130R from 2012 and more recently, the Nissan IDx twins that were first shown at the 2013 Tokyo Motor Show both come to mind, as does the brand-new Kia GT4 Stinger Concept.
Nissan trotted out the IDx Nismo and the IDx Freeflow for another showing in Detroit and we'll admit to being totally smitten with both cars. Again. The duo draw inspiration from the iconic Datsun 510, a lightweight, affordable rear-driver that remains a cult favorite decades after production ended.
Now, a report from our friends at AutoWeek reveals that we may, possibly, hopefully see a production IDx, provided fans make a strong enough case for it. "It's in the plan," Nissan product boss Andy Palmer told AW. According to the report, Palmer said the IDx is "into the first sage of the development process. The next stage is project validation and then looking at the business case. It's no one's intent to waste millions of the company's money, so obviously we have a good feeling about this one."

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?