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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan working on unspecified improvements to Carwings in Leaf EV

Fly a little higher, Carwings. Nissan has been using the communication system as a way for drivers of the battery-electric Leaf to do things like use a smartphone start the charging process remotely, check the charging status or find nearby charging stations. The service was one of the tools Nissan was offering to newbie drivers of the first US mass-produced electric vehicle to better familiarize themselves with ideas like recharging your car from miles away. Now, three-plus years into the model's lifetime, Nissan is looking to get more out of Carwings, Wards Auto says, citing Nissan North America executive Robyn Williams. Specifically, Nissan is hoping Carwings will eventually be able to communicate information about the battery's health, or lack thereof (i.e. degradation) to the driver. That issue was made clear a couple of years ago when Leaf drivers in hot-weather locales such as Arizona said their batteries were losing capacity at a faster rate than advertised. Nissan North America spokesman Brian Brockman, in an e-mail to AutoblogGreen, would only say that the automaker "is always working to determine ways to offer more value to customers via telematics systems like Carwings," but declined to be more specific about any particular technological advancements. Nissan debuted Carwings in late 2010, and, among other things, the concept was novel because it let Leaf drivers compare driving efficiency with other Leaf drivers (think of it as a real silent hypermiling contest). The feature had been used as a telecommunications system on a number of Nissan models in Japan for years before being introduced on the Leaf.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.