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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

As of today, Nissan has sold 50,000 Leafs in the US, 115,000 globally

Watch out, America, there are 50,000 Nissan Leaf electric vehicles prowling your streets. That's the official word from Nissan, which says it has just delivered the 50,000th Leaf – a black SL model – to Todd and Lisa Bolt in Dallas, Texas. Todd is a pastor at the Gateway Church in Southlake, where there almost two dozen Leaf drivers who call themselves the "Blessed LEAFs Club." We're not making that up. Divinely inspired or not, Todd said in a statement that the EV completely meets the family's needs and that, "I don't know why we'd buy another gas car." Last September, Nissan announced it had sold 35,000 Leaf EVs in the US so far, and the 25,000 mark came in May last year. Globally, "nearly 115,000" Leafs have been sold, which makes Nissan's workhorse the most popular EV by a long shot. To celebrate the occasion, Nissan has put together an infographic (click to enlarge) showing the cumulative effects of all those electric vehicles on the roads. While they're only estimates based on taking the actual data from the CarWings connected vehicles (which make up 55 percent of the total fleet) and extrapolating, the numbers are still impressive. Around 906,000,000 miles driven, which means 241,000 metric tons of CO2 saved from going into the air. 50,000 Leaf sales is a big deal, sure, but we're much more keen on those cleaner air figures. Read more below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN DELIVERS 50,000TH ALL-ELECTRIC LEAF IN U.S. TO TEXAS FAMILY DALLAS (May 23, 2014) -- Nissan, the global leader in electric vehicle (EV) sales, achieved another milestone this month as Dallas residents Todd and Lisa Bolt made Nissan LEAF the first all-electric model to hit 50,000 sales in the U.S. The Bolt family took delivery of their black LEAF SL earlier this month at AutoNation Nissan of Lewisville. Thanks to enthusiastic owner advocates, robust public charging infrastructure and the launch of a successful free charging promotion, Dallas – and the state of Texas – have become hot growth markets for LEAF. So far in 2014, LEAF sales in the Dallas-Fort Worth metroplex have grown by about 50 percent over the previous year, with that growth set to accelerate faster thanks in part to the introduction of a new state tax rebate of up to $2,500 on the purchase or lease of a new Nissan LEAF.

Nissan ZEOD RC finds nothing but trouble at 2014 Le Mans

Audi came away a big winner at this year's Le Mans competition, but Nissan has at least one thing to celebrate. The Pyrrhic victory apparently presages Nissan giving up on the gas-electric race car for Le Mans 2015. Before the race this weekend, the prototype ZEOD RC hybrid race car was doing quite well. In fact, given the way things turned out, Nissan's keen to mention that team engineers managed to get the car to complete a lap on electric power and hit a target speed of 300 kilometers per hour (186 miles per hour) on the Mulsanne Straight during testing. ZEOD RC stands for Zero Emission On Demand Racing Car. "The race was obviously very disappointing" – Wolfgang Reip Things didn't go so well once the real race started. The problem for the Deltawing-esque prototype – which is powered by a 1.5-liter gas ending putting out 400 horsepower and a pair of 110-kW electric motors – was that something broke in the transmission after just 23 minutes and five laps. Driver Wolfgang Reip put his best spin on the hybrid's collapse: "The race was obviously very disappointing but having got a taste of Le Mans now, I can't wait to get back." If Reip does return with Nissan, it will likely be in a more traditional Le Mons racer. The ZEOD RC was part of the LM P2 class, but Nissan says that, "For Le Mans 2015, Nissan will return to the LM P1 class." You can watch the full warm-up electric lap in a video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan ZEOD RC heroic electric lap followed by heartbreak Amazing morning warm-up result after all-nighter by crew "New tech" car halted by "old tech" issue Nissan breaks new ground in electric vehicles LE MANS, France – Nissan's assault on the Le Mans 24 Hours may have ended early, but the revolutionary Nissan ZEOD RC electric prototype still leaves Le Mans having reached its historic goals of hitting 300 km/h on the Mulsanne Straight and recording a complete lap of Le Mans on electric power only. The unique prototype – which features both internal combustion and electric power sources – reached its first target during Thursday night qualifying when Satoshi Motoyama exceeded 300 km/h before the first chicane on the Mulsanne Straight. Nissan's other key goal was to complete an entire 8.5-mile lap of Le Mans on pure electric power. GT Academy winner Wolfgang Reip was at the wheel when the team achieved this goal during the morning warm-up.