2014 Nissan Frontier Pro-4x on 2040-cars

Auto blog

Nissan X-Trail Takata inflator rupture causes fire in Japan [UPDATE]

UPDATE: Autoblog has received Nissan's official statement about the Takata inflator rupture in Japan. It confirms the details of the case, but contradicts one part of the original story. Nissan says that the vehicle's owner was notified about the recall, but the X-Trail wasn't repaired. We've updated the story to reflect this, and the full statement is embedded below. Nissan is the latest automaker to be directly affected by faulty Takata airbags in its vehicles. In this case, a 2001 X-Trail crossover in Japan caught fire after an accident when its passenger side inflator ruptured, shot out hot shrapnel, and caused the dashboard to ignite. The driver suffered light burns to the cheek during the crash, according to Reuters. Nissan has covered this model of X-Trail under its Takata recall in Japan since April 2013, but a company spokesperson told Reuters that the driver didn't receive the notice. The inflator in the crossover was made at Takata's factory in Moses Lake, WA. This was Nissan's first case in Japan of one of these parts rupturing. While a root cause isn't known, the problem with these components is believed to come from moisture getting into the inflator and causing the propellant to ignite too quickly. The Takata airbag recall has affected millions of vehicles worldwide and has been linked to eight deaths worldwide. In May, Nissan added 1.56 million of its models globally to replace the parts. Subsequently, the company added thousands more for the passenger side in the US and Canada. According to Reuters, the company has called in 813,000 vehicles in Japan, and 85 percent of them have been repaired there. The repair rate in the US has been far lower, though. Takata is producing around a million repair kits a month, but there are 34 million affected vehicles here from 11 automakers. According to a Congressional hearing in early June, it could be years before the whole problem is properly sorted out. Related Video: Nissan Statement Nissan is aware of a June 25 2015 incident in Japan involving improper deployment of a passenger side air bag in a 2001 Nissan X-Trail. The driver of the vehicle reported minor injuries. This vehicle was already subject to a Takata recall and owner notification was made. However, for unknown reasons, the vehicle has not been remedied. Relevant authorities have been notified. This incident is subject to an ongoing investigation and no further information will be available at this time.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Convocation of eagles takes over bed of Nissan pickup

Let this be a lesson to those of you who plan to visit Unalaska, Alaska (yes, it's a real city on Unalaska Island in the Aleutian Islands): If you park at Safeway with a garbage bag full of fish fillets in your pickup's bed, the eagles will find you. That's what happened above when an unidentified man parked his Nissan and returned to find a convocation of bald eagles feasting on his fish.
Neither the man nor those parked near his truck could get to their cars for fear of getting a beatdown from The 'Murica Bird, and police were called to break it up, which they did with neither beast nor fowl injured in the process.
Other than being awesome watching, other things we can take away from this video are the question who comes up with bird gathering names (a "murmuration" of herons and an "unkindness" of ravens?), and the bounty of this comment left by user "Abraham" at the KUCB news report: "It's just that the luxury edition has so much more eagle, it saddens me to think of you missing out." See what caused it all in the video below.