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Nissan Sentra gets mean with 240-hp Nismo concept

Nissan's Sentra Nismo Concept made its world debut at the LA Auto Show today as part of the Japanese automaker's intitiative to expand its performance line of factory performance models, and it's packing a turbocharged inline four-cylinder engine with 240 horsepower and 240 pound-feet of torque - that's 110 hp more than the regular Sentra.
Of course, no high-performance version of any car would be complete without the suspension upgrades to handle the power, and Nissan has fitted Nismo-tuned suspension and a limited-slip differential to the little front-wheel-drive sedan. With such an increase in power, Nissan wisely chose to swap out the stock brakes for the Brembo calipers and discs from the 370Z. Larger 225-millimeter-wide tires are wrapped around 19-inch Rays wheels and contained within wider fender flares. The steering and six-speed manual transmission also were tuned by Nismo.
The exterior gets new aerodynamic bits, such as a revised front fascia, a chin spoiler and a new rear spoiler, while the interior gets a nice set of Recaro seats and a leather-and-Alcantara steering wheel. For more information on the Sentra Nismo Concept, check out the press release below, and feel free to head over to the auto show photo gallery to see the car up close.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Datsun expands low-cost revival with new Mi-Do in Moscow [w/video]

Those who were disappointed when Datsun changed its name to Nissan over three decades ago may have been pleased to see the marque revived last year, even as a budget brand. Nissan's counterpart to its ally Renault's Dacia budget brand, Datsun has been steadily expanding its lineup of low-cost transportation for developing markets with the debut of the Go hatchback in India, the Go+ minivan in Indonesia and the On-Do sedan in Russia. And now it has returned to Moscow to reveal its fourth model, the Mi-Do.
Based closely on the On-Do sedan (which itself is based on the Lada Granta) the Mi-Do takes on a five-door hatchback bodystyle but with no more frills. It uses the same front-drive chassis with the same wheelbase as the sedan, but its chopped tail makes it a good foot and a half shorter overall. Into that compact shape, Datsun has fitted dual airbags, ABS and... well, that's about it. It's got a 1.6-liter, eight-valve inline-four kicking out a grand total of 87 horsepower to either a five-speed manual or a four-speed automatic. Bare bones, this is.
While delivery of the first On-Do sedans commences next month (with the first example going to an IT specialist in Omsk), the Mi-Do is set to begin delivery early next year. Scope out the video and press release below from the Mi-Do's reveal at the Moscow Motor Show.