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Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

Watch this Nissan GT-R Nismo attack the 'Ring

Following yesterday's spy photos of the Nissan GT-R Nismo at the Nürburgring, we've been informed that some intrepid spies have captured video of Super Godzilla lapping the track. We aren't sure which turn the first clip is showing, but the second and third are almost certainly the tough right-hander known as Bergwerk.
Like the current GT-R, the Nismo, even with what might be a new exhaust system, isn't a vehicle that sounds particularly good in a flyby. It's more of just an intense whooshing noise. Take a look at the full video from RSR Nürburgring down below.

Ghosn: Restoring Mitsubishi's reputation is biggest challenge

After news that Mitsubishi falsified its fuel economy data on every vehicle it has sold in Japan since 1991, and the tumble in the company's value that followed, the troubled carmaker has an unlikely savior. Nissan has confirmed it will purchase over one third of Mitsubishi's stock, or 34 percent. The stake is valued at $2.2 billion. Ghosn says making Mitsubishi a part of the Renault-Nissan alliance will save billions in development costs. But the merger certainly isn't without challenges. "The biggest challenge is to support Mitsubishi changing itself and growing and being profitable and restoring its reputation," said Ghosn. Nissan is a natural partner for Mitsubishi, and since the fuel economy scandal escalated from discrepancies in the data regarding Mitsubishi-manufactured, Nissan-badged Japan-market vehicles, it makes sense for the company to sweep in and save the day. Nissan itself is partially owned by Renault, and Nissan has a 15-percent stake in the French automaker. Mitsubishi's chairman, Osamu Masuko says that the merger was inevitable, that it "would have happened one day" anyway, according to the New York Times. Carlos Ghosn, chairman of both Nissan and Renault, is confident they will be able to turn Mitsubishi's fortunes around. "We have the track record to make it work", Ghosn said, referring to the Renault-funded rescue of Nissan in the early 2000s. Related Video: