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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Recharge Wrap-up: Cruz defends ethanol stance, Bloomberg gets EV numbers wrong?

Republican presidential hopeful Senator Ted Cruz is defending his stance against ethanol subsidies in an opinion piece in The Des Moines Register. In the piece, Cruz says he doesn't oppose ethanol, but opposes mandates and subsidies, favoring a "free and fair energy marketplace," and an "'all of the above' policy." "We should embrace all of the energy resources with which God has blessed America: oil and gas, coal, nuclear, wind, solar, and biofuels and ethanol," says Cruz, "But Washington shouldn't be picking winners and losers." To farmers' benefit, Cruz says he would enforce antitrust laws against those who try to keep ethanol out of the marketplace, and fight the EPA's hard blend walls prohibiting higher amounts of ethanol in gasoline. Read Cruz's article at The Des Moines Register, and read more from The Washington Times.Hybrid Cars calls out Bloomberg Business in a post saying it used inaccurate data in a piece highlighting dim plug-in sales. While the Bloomberg article, titled "Plug-in Electric Autos Left Behind in Record Year," accurately points out a slower year for EVs, it claims sales slipped 17 percent in 2015. According to data from Hybrid Cars, that decline was just 2.88 percent. Hybrid Cars claims that Bloomberg lumped a number of PHEVs with regular hybrids when it calculated the faulty data. Read more about the discrepancy and the more realistic picture of EV sales at Hybrid Cars.The National Biodiesel Board has hired Sandra Franco as general counsel. The Georgetown University Law Center graduate gained experience in environmental litigation during her time as a partner at the Morgan Lewis Law Firm. "There isn't an attorney in the country who knows renewable fuels law better than Sandra Franco, and we are thrilled to have her join our team," says National Biodiesel Board CEO Joe Jobe. "Sandra is a tremendously skilled and seasoned attorney who will help us ensure that the US biodiesel industry has a strong voice and expert counsel in Washington as well as on legal and regulatory issues across the country." Read more at Crop Protection News.Nissan and Infiniti will use Microsoft Azure to power the Connect Telematics System (CTS) for the Nissan Leaf and Infiniti cars in Europe. CTS allows a remote connection to the car, enabling customers to perform a variety of functions from afar. This includes adjusting climate control and programming charging from a smartphone.

Recharge Wrap-up: liquid-cooled Tesla Supercharger, Acenta+ Leaf

A new video offers a close look at Tesla's updated Supercharger. Recently, Elon Musk spoke about the new charging station with a thinner, suppler liquid-cooled cable that is not only easier to manage, but has the potential to handle larger loads and offer quicker recharging. The first examples have been installed in Mountain View, CA, which we can see in this video. Besides the new cable, the new Supercharger also features a solid "button" on the charging handle as well as vents around the bottom of the unit. The video even shows thermal imaging of the new Supercharger, which shows the cable to be cooler than the cameraman usually records. See for yourself in the video above, and read more at Treehugger. Nissan has added a new trim level to the Leaf in the UK. The Acenta+ slots above the Acenta and just below the range-topping Tekna. It comes standard with the 6.6-kW onboard charger and Mode-3 32-amp (EVSE) cable. Using a fast charger, the Acenta+ Leaf can charge to 100 percent in just four hours. "We're delighted to add a new member to the Leaf family in the UK," says Nissan Motor GB Managing Director James Wright. "More than 9,500 Leafs have already been sold here and Nissan is the undisputed leader in the EV market. This new model delivers exceptional value and showcases the Leaf's incredible technology and engineering." Read more at Next Green Car. Mercedes-Benz Malaysia says its vehicles are compatible with B10 biodiesel blend. Malaysia recently announced a mandate for diesel to be sold blended with 10 percent palm-oil based biodiesel, after which, carmakers like BMW and Mercedes-Benz came forward with concerns over compatibility with their vehicles. "We have evaluated carefully the influence of B10 Biodiesel blends on our current diesel vehicles for the Malaysian market and we are now able to confirm its compatibility," says Mercedes-Benz Malaysia President and CEO Roland Folger. "We have service intervals of 12,000 km to ensure that our customers are not affected by the diesel quality. Our diesel-powered vehicles currently sold in Malaysia were seen to have run both smoothly and safely with the use of the B10 biodiesel blend." Read more from Paul Tan's Automotive News. Renault has honored its leading electric vehicle dealers with the 2015 Renault EV Awards.