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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan's Ghosn called out by Deltawing's Panoz in print ad

When the Nissan ZEOD RC limped to the side of the Circuit de la Sarthe a mere five laps into this year's 24 Hours of Le Mans, we imagine that a certain American motorsports figure at least smirked a little. Don Panoz's ongoing feud with Nissan probably means he wasn't sorry to see the arrow-shaped racecar's poor showing, and now he's stepping up his campaign against his former racing partner.
For those who need a refresher, back in 2012, Panoz and Nissan teamed up to field the DeltaWing, an innovative, wedge-shaped racer, as the first entry in the 24 Hours of Le Mans' experimental Garage 56 concept. The car rapidly became a fan favorite. The Panoz/Nissan alliance didn't last, though, and before long, the DeltaWing's designer was getting a paycheck from Nissan and the ZEOD RC racer arrived. Shortly after that, Panoz began mulling over a lawsuit alleging intellectual property infringement. The American motorsports icon would eventually pull the trigger on a suit back in December of 2013.
Panoz's latest move in the ongoing feud involves an open letter in both The Nashville Tennessean, the paper that serves Nissan's US headquarters, and trade paper Automotive News. The letter calls out Renault-Nissan CEO Carlos Ghosn directly, and points out some of the similarities between the DeltaWing and the ZEOD RC, going so far as to quote the original car's designer, Ben Bowlby.

Renault's new Talisman smacks of Maxima [UPDATE]

UPDATE: Well, despite taking up virtually the same amount of space on the road, Nissan spokesperson Josh Clifton confirmed to Autoblog that there's "no linkage on the two vehicles," and that "they weren't developed in tandem." The story has been edited to reflect this information. While Renault and Nissan maintain a strong alliance, the amount of sharing between the two brands is generally pretty subtle. The two automakers haven't made a habit of rebadging the other's products, although we'd surely support rebadging the Renault Clio or Megane as the new Versa or Sentra, especially if the RenaultSport versions were rebadged as Nismo models. That's not likely to change with the new Renault Talisman The big four-door sedan is the latest vehicle to ride on Renault-Nissan's Common Module Family, which also underpins the current Espace MPV. While it may wear Renault's diamond logo and ride on the Espace's platform, the new Talisman sedan takes up almost exactly the same amount of space on the road as the new Nissan Maxima. There's less than two inches separating the two sedans' overall length and wheelbase, while differences in width and height are negligible. The similarities end with the size, though. While the Maxima is only offered with a 3.5-liter V6 and continuously variable transmission, the Talisman will be available with a range of four-cylinder engines. There will be three diesels, available in 110-horsepower, 130-hp, and 160-hp varieties, along with a pair of gas engines, delivering 150 and 200 hp, respectively. The diesels can only be mated to six-speed transmissions (manuals are available for the 110 and 130-hp models), while the petrol mills are limited to seven-speed dual-clutch units. The Renault will also offer four-wheel steering, in the form of the company's 4Control system, and active dampers. While not pictured here, the Talisman will also be offered as a five-door wagon. You can expect to see both the sedan and long-roof models when Renault shows its newest entries in September, at the 2015 Frankfurt Motor Show. Related Video: THE TALISMAN Renault's new saloon packs style and real driving enjoyment Renault is proud to reveal its new executive saloon. The evocatively named TALISMAN ticks all the boxes that D-segment customers have come to appreciate, while taking wellbeing and driving enjoyment to a new level. The Renault TALISMAN features a unique combination of: • Assertive styling: sleek, elegant lines.