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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan Qashai gets the Juke R treatment

It would appear that we're a little behind the times on this one, but a UK-based tuner of the Nissan GT-R is creating its own take on the lustworthy Juke-R starting with the Nissan Qashqai crossover. Severnvalley Motorsport claims to be the leading authority for tuning of the current GT-R in Europe. The outfit is now turning its attention to stuffing the drivetrain of a GT-R under the body of a Qashqai+2 - a seven-passenger compact crossover similar in size to our Nissan Rogue - resulting in the Qashqai-R.
The project started back in March when Severnvalley took delivery of a new Qashqai. After stripping the crossover down to its bare essentials and building a custom jig to support the body shell, it was then transferred onto an awaiting GT-R chassis. The crew aimed to keep Qashqai's appearance as stock as possible, but fender extensions and hood vents were required to accommodate the sports car underpinnings.
The white Qashqai-R seen above will be tuned to produce 900 horsepower, while a black version will get bumped up to 1,000 hp. And, looking at the build photos, we surmise that this project will take nothing less than a herculean feat of supercar determination before it's through.

Nissan drives glowing Leaf on Holland's glowing highway

If you thought that applying phosphorescent paint to the Nissan Leaf made it look like something out of Tron already, brother... you don't know the half of it. Or at least you won't have until you see what the car looks like on a glow-in-the-dark highway. A glow-in-the-what-now, you ask? That's right: for about a third of a mile on the N329 in the Netherlands, running through the city of Oss, the highway glows in the dark. Not the whole roadway, of course. That'd be weird. Even for the Dutch. No, the so-called Smart Highway designed by Daan Roosegaarde (whose Dutch heritage is evident by the number of vowels in his name) uses phosphorescent stripes to obviate the need for lighting. They work just like the paint on the Leaf (or for that matter any number of toys we had as kids), absorbing sunlight during the day and emitting it at night... in this case for up to eight hours. The resulting footage and photography, though surely heavily edited, needs to be seen to be believed. That is, assuming you don't already live in a computer where users force you to play in games for their own amusement and Jeff Bridges runs amok. Related Video: BRIGHT FUTURE: NISSAN LEAF IS FIRST GLOW-IN-THE-DARK CAR TO DRIVE GLOWING HIGHWAY · All-electric Nissan LEAF is the first glow-in-the-dark car to drive on the luminous Smart Highway in Oss, Netherlands · Unique highway design saves energy by removing need for street lights · Nissan EV sales increase by 313% across the Netherlands · Watch the film at: https://youtu.be/8Dv3PxDj2ks Nissan has blazed a trail by driving its unique glow-in-the-dark zero-emission LEAF along the world's first glow-in-the-dark motorway in Oss, Netherlands. Nissan recently became the first modern passenger car manufacturer to apply glow-in-the-dark car paint to a car, to showcase how many customers of the world's best-selling electric vehicle are powering their car from solar energy generated at home. Now it has gone one step further, by driving the all-electric Nissan LEAF on the Smart Highway – the first time a phosphorescent car has been driven on the famous stretch of road. And the location of the world's only luminescent highway was fitting, as Nissan has announced an uplift in electric vehicle sales of 313 percent in the Netherlands last year. The innovative Smart Highway project was conceived by designer Daan Roosegaarde to help guide drivers in the dark, while saving energy that might otherwise be used in street lighting.