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A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Nissan working on bringing bizarro BladeGlider to dealerships?

It's a rare thing for pie-in-the-sky concepts to make production relatively unmolested. Edges are usually softened, mirrors made bigger and wheels shrunken into something that will be less backbreaking and easier to see out of on public roads. And while the essence of many concepts can still find their way into production, the wackier parts found in their concept forms often end up as nothing more than flights of fancy.
That makes news of the strange Nissan BladeGlider being considered for production rather interesting. You'll recall that the BladeGlider Concept debuted in November at the 2013 Tokyo Motor Show, featuring a McLaren-esque three-seat V layout, an electric drivetrain and a narrow front track like the DeltaWing and ZEOD RC. Understandably, perhaps, Nissan has been touting it as "reinventing the performance car." Everything about it screamed "concept."
Now comes word from Car in the UK that the car may actually make it to production. Quoting Nissan vice president Andy Palmer, "It's in our mid-term plan." "Our intention is to do it," he says. Now, Palmer has plenty of sway, but this should hardly be taken as an absolute confirmation that the triangle-shaped car would be coming. It is, however, a very promising sign. Palmer evidently sees the BladeGlider as a way to cajole young people into becoming car enthusiasts, which suggests Nissan might try to make it inexpensive. Alternatively, the BladeGlider could form the basis of a small-volume racecar, but it isn't clear what racing organization would have it.

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.