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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Renault-Nissan has sold more EVs than its next two competitors combined

Nissan may not be doing so hot with sales of its Leaf electric vehicle in the US this year, but the Japanese automaker and its France-based partner Renault still remain the gold standard of electric-vehicle sellers. Thanks to numbers crunched by the good people over at EV Sales, we learn that the Renault-Nissan Alliance has moved more than 265,000 electric vehicles around the world. That accounts for more than a quarter of all the EVs sold worldwide and is more than Mitsubishi's 11 percent share and General Motors' 10 percent share combined. Nissan and Renault surpassed the quarter-million electric-vehicle mark in June. There are shifts afoot, though. Renault-Nissan's global EV market share is only 18 percent this year, and the Alliance is losing share to companies like Volkswagen, BYD, and, to a lesser extent, BMW. That shift can be seen in this year's US sales numbers, where the Nissan Leaf has pretty much plunged down. In fact, with VW and BMW broadening their inventory of plug-in models, Germany can claim the third-place spot in the list of countries with the most "electric" automakers, after China and Japan. The US is trailing, even if many people associate electric cars with California's Tesla. On that note, both Ford and General Motors have lost electric-vehicle market share this year, while Mitsubishi has essentially tread water. GM's numbers (and Nissan's, for that matter) need some context because Americans have been holding off on purchasing a first-gen Chevrolet Volt extended-range plug-in while the automaker readies a new and improved version. All told, Japanese companies have produced the most plug-in vehicles, accounting for 39 percent of the world's market so far, while the US is responsible for about one in four electric vehicles ever made. Sales '15 % Total Sales % Renault-Nissan 44,003 18 265,205 27 VW (VAG) 28,480 12 42,743 4 BYD 25,592 11 51,338 5 Tesla 24,867 10 83,587 9 Mitsubishi 24.117 10 108,883 11 BMW 15,469 6 31,822 3 Ford 11,548 5 65,696 7 GM 11,617 4 100,818 10 Featured Gallery 2015 Nissan Leaf View 12 Photos News Source: EV Sales Green Nissan Renault Electric ev sales renault-nissan

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.