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Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2015 Nissan 370Z Nismo

If you blinked, you missed the opportunity to pick up the last iteration of the 370Z Nismo, because after just a touch over a year of availability, Nissan is replacing it with this updated 2015 model - the third 370-based iteration from the brand's in-house tuner. Consider this version to be the 370Z's swan song. An all-new version is expected soon with a downsized turbo mill (something in the vein of a 240Z would not be impossible). That reality aside, the latest 370Z Nismo is a compelling package. It looks like a million bucks, takes a corner with verve, and gets belated tech goodies. Here are our impressions from a drive we took last week near Nissan's US headquarters in Tennessee.
Driving Notes
The Recaro seats are wonderful (shocker!). In fact, the interior in general has a much more strapped-down feel about it. A run-of-the-mill 370Z feels pretty great, although it's not a place for the big-boned. As with past Nismos, upgrades include contrasting colors on the faux-suede seat inserts, the gauge hood, the ten and two positions on the steering wheel, and a red centering stripe on the wheel. The upgraded materials are all nicely chosen and the cabin is a very sexy place to live - weirdly practical, too, considering the huge cargo area. Checking the "Tech" model option box brings a 7.0-inch nav screen in place of the upward swinging door over a storage cubby, a much-needed backup camera, an impressively good Bose stereo, and de riguer Bluetooth connectivity with audio streaming. Everything seems to work as advertised.