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A realistic approach to fixing Mitsubishi

Tue, May 24 2016

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Renault's new Talisman smacks of Maxima [UPDATE]

Mon, Jul 6 2015

UPDATE: Well, despite taking up virtually the same amount of space on the road, Nissan spokesperson Josh Clifton confirmed to Autoblog that there's "no linkage on the two vehicles," and that "they weren't developed in tandem." The story has been edited to reflect this information. While Renault and Nissan maintain a strong alliance, the amount of sharing between the two brands is generally pretty subtle. The two automakers haven't made a habit of rebadging the other's products, although we'd surely support rebadging the Renault Clio or Megane as the new Versa or Sentra, especially if the RenaultSport versions were rebadged as Nismo models. That's not likely to change with the new Renault Talisman The big four-door sedan is the latest vehicle to ride on Renault-Nissan's Common Module Family, which also underpins the current Espace MPV. While it may wear Renault's diamond logo and ride on the Espace's platform, the new Talisman sedan takes up almost exactly the same amount of space on the road as the new Nissan Maxima. There's less than two inches separating the two sedans' overall length and wheelbase, while differences in width and height are negligible. The similarities end with the size, though. While the Maxima is only offered with a 3.5-liter V6 and continuously variable transmission, the Talisman will be available with a range of four-cylinder engines. There will be three diesels, available in 110-horsepower, 130-hp, and 160-hp varieties, along with a pair of gas engines, delivering 150 and 200 hp, respectively. The diesels can only be mated to six-speed transmissions (manuals are available for the 110 and 130-hp models), while the petrol mills are limited to seven-speed dual-clutch units. The Renault will also offer four-wheel steering, in the form of the company's 4Control system, and active dampers. While not pictured here, the Talisman will also be offered as a five-door wagon. You can expect to see both the sedan and long-roof models when Renault shows its newest entries in September, at the 2015 Frankfurt Motor Show. Related Video: THE TALISMAN Renault's new saloon packs style and real driving enjoyment Renault is proud to reveal its new executive saloon. The evocatively named TALISMAN ticks all the boxes that D-segment customers have come to appreciate, while taking wellbeing and driving enjoyment to a new level. The Renault TALISMAN features a unique combination of: • Assertive styling: sleek, elegant lines.

Datsun's lackluster initial sales fall below Tata Nano

Wed, 15 Oct 2014

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.