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Infiniti brand will finally make its debut in Japan, but not the name

Thu, 14 Nov 2013

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Nissan e-NV200 electric taxi comes to Amsterdam

Fri, Mar 14 2014

Amsterdam's Taxi Electric liked its two-plus years with an all-Nissan Leaf electric vehicle fleet so much that it just got bigger, or at least with its vehicle choice. The company, which says it's the first private-taxi outfit to boast an all-electric fleet, is going to start adding Nissan e-NV200 electric compact vans to its stable of vehicles. The company started out with its Leaf fleet in late 2011 and has since put about a million miles on the 25 EVs. Nissan said in January that the new electric van will start being tested by FedEx here in the state and it has already been put through the wringer by FedEx in Singapore, Japan and Germany. Last September, Nissan said it was in the "final development phase" of the electric compact van and would start selling it to the public this year, though it wasn't real specific with details. That month, it was also announced that the vehicle, which uses the same drivetrain as the Leaf, would go into taxi service in Barcelona sometime this year. Nissan representatives didn't immediately respond to a request for more details on when the model would start public sales, how much it would cost and what it's single charge range is. Until we hear back, you can check out the official press release below. This summer Taxi Electric becomes the first taxi company in Amsterdam to adopt the zero-emission Nissan e-NV200 Taxi Electric first 100% Nissan LEAF fleet since November 2011 Pioneering Amsterdam-based company have covered 1.5 million km demonstrating Nissan EVs' quality and reliability AMSTERDAM, Netherlands – Taxi Electric will be the first private taxi company to add the new 100-percent electric Nissan e-NV200 taxi to its green-energy zero-emission fleet. The combination of Nissan's innovative zero-emission technology, in the form of the 100-percent electric Nissan LEAF, and Taxi Electric's ground-breaking city transportation model have been a recipe for success since the start of operation in 2011. Now the two companies have teamed up again to build on this success and take the next step forward by introducing the game-changing all-electric Nissan e-NV200 taxi this summer. Amsterdam-based Taxi Electric operates a fleet of 25 Nissan LEAF vehicles. It was the first private taxi service to switch to a fleet of 100% electric taxis in 2011. The Dutch company's fleet of Nissan LEAFs has now amassed a trouble-free 1.5 million km in taxi operations – proof of the electric vehicle's high quality and reliability.

Nissan rowed the Note ashore [w/video]

Thu, 24 Oct 2013

Normally we wouldn't suggest trying to float your car on water, but Nissan has made some modifications to turn its new Versa Note hatchback into a makeshift rowing shell.
Nissan replaced the car's rear seats with a sliding rear rowing seat, modified the doors to open wider at 90 degrees and fitted a pair of oars. Most importantly, they put the whole thing on a floating platform to keep it from sinking into Eton Dorney Lake, the site of the 2012 Olympic rowing competitions in England (where the car is simply known as the Nissan Note).
Then they invited medal-winning competitive rowers Helen Glover, Sophie Hosking and Polly Swann to come along and row the thing, making use of the around-view monitor system to see where they were going. All in all it may not be quite as cool as the boats which Fiat made out of the 500 or Mini made out of its convertible, but it's still enough to float our boat. Check it out in the video clip and press release below and the image gallery above.