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2013 Nissan Pathfinder: January 2013

We've now had our long-term 2013 Nissan Pathfinder for about a month, and some impressions are starting to solidify, while others remain contentious among the team. Most notable among those contentious items is our Pathfinder's paint color, which was chosen by vote among the Autoblog team.
Dubbed Mocha Stone, it beat out Cayenne Red by a single vote. I was a Mocha Stone supporter and like it even more in person than on Nissan's configurator. It's a mature choice that can be comfortably placed in the grouping of silver, white and gray tones buyers routinely choose most often over all the colors of the rainbow offered on cars these days for the sake of attention. Staunch opponents of Mocha Stone on the team remain unswayed. Democracy is a difficult process, people.

2014 Nissan Pathfinder Hybrid

If you've been keeping up with our long-term 2013 Nissan Pathfinder coverage, you already know that, generally speaking, we dig it. After racking up 21,000 miles (and climbing!) on our dear Sweet Brown, we've become very, very familiar with the Pathfinder package as a whole, and many of us actually prefer it over competitors like the Ford Explorer and Chevrolet Traverse.
For 2014, Nissan has added a new hybrid option for its Pathfinder, using an all-new powertrain that will also be shared with the CUV's Infiniti-badged QX60 sibling. As far as fuel economy is concerned, our long-term Pathfinder has had no problem hitting its EPA-estimated numbers of 19 miles per gallon city and 25 mpg highway, but this new hybrid model is said to be good for an increase in overall economy - 25/28 mpg (city/highway) when equipped with front-wheel drive and 25/27 mpg with optional four-wheel drive.
We recently took the 2014 Pathfinder Hybrid for a quick spin around the city streets of Nashville, TN. And while our time with the non-hybrid Pathfinder has been pretty enjoyable overall, at first blush, we're having a tougher time warming up to this electrified variant.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?