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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan shows self-cleaning car coated in nano paint

Washing the car is an activity like mowing the lawn that some people love and others find to be an absolute chore. For the latter group, Nissan may have an answer. Nissan is testing a nano-paint coating that could make the car wash a very infrequent place to visit.
Shown on a European Note hatchback, the key is a special layer of super-hydrophobic and oleophobic material called Ultra-Ever Dry that is sprayed over the paint. It creates a protective layer between the body and environment, and it means that when dirt or water come into contact with the car, the gunk just sheets away.
Nissan admits that the coating is still early in testing. The key will be if the stuff can actually last for the long term, and the company will be analyzing it over the coming months to see how it will react in different conditions. At the moment, the automaker has no plans to offer Ultra-Ever Dry as a standard feature, but it may make it available as an aftermarket addition in the future. Scroll down to watch the video of Nissan testing the stuff in some very dirty conditions.

EZ-Charge program will get rolled out for all vehicles [UPDATE]

UPDATE: It appears that Chargepoint has pulled out of the program. It looks like a myriad of vehicles will be eligible for the single-card recharging program under NRG Energy's NRG eVgo division. The EZ-Charge platform that Nissan said last month would allow Leaf owners to use multiple vehicle recharging networks with a single card will soon be offered to other plug-in vehicles. eVgo will start sending out EZ-Charge cards this summer to various markets in Northern and Southern California and Texas as well as the Pacific Northwest, Phoenix, Nashville and Washington, DC. EZ-Charge uses a single card that is good for eVgo stations as well as stations within the ChargePoint, Blink and AeroVironment networks. It will debut in 10 EZ-Charge markets on July 1. By mid-2015, 15 more markets will be added. Nissan announced the 'No Charge to Charge' program last month at the New York Auto Show. Nissan said at the time that Leaf buyers would get two years of free charging, but individual charging sessions were limited to 30 minutes at CHAdeMO stations and an hour at the more-common Level 2 stations. The automaker also estimated that the 25 markets included by next year account for more than 80 percent of US Leaf sales. Take a look at NRG's press release below. NRG eVgo Introduces New Convenience to Electric Vehicle Charging First-of-Its-Kind EZ-Charge All-Access Card gives EV drivers convenience to use chargers from multiple charging providers PRINCETON, N.J.--(BUSINESS WIRE)--This summer, NRG eVgo, a subsidiary of NRG Energy, Inc. (NYSE:NRG), will roll out the EZ-Charge (SM) platform, a first-of-its-kind initiative that will offer electric vehicle (EV) drivers the ability to access multiple EV charging networks with a single all-access card. "For too long, EV drivers have been limited to only the chargers that were in their network meaning they might drive past a number of charging stations in other company's networks before they could get to one they could use with their current provider" The EZ-Charge platform will enable drivers of any electric car make or model to carry a single access card for charging on multiple networks, much like consumers today carry a single credit card to access multiple retailers.