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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Nissan Juke-R pitted against Bugatti Veyron in brilliantly odd drag race

The Nissan Juke-R must've been a tough car to build a business case for, yet the madcap little crossover with the heart of a GT-R is now a production reality. Admittedly, we should probably assign some quotes around "production," since the vehicle is being built on a one-by-one on-demand basis at extraordinary cost - at an estimated price of well over $600,000, it has little in common with the already bonkers everyday Juke. We're just happy it exists at all.
With 545 horsepower, we also didn't figure it needed more power. But that apparently hasn't stopped the tuning community, which probably only had to adapt performance adders designed for the GT-R to the mechanically similar CUV. Thus, we end up with this mile-long drag race, which pits a Bugatti Veyron against a Juke-R prepared by an outfit called Shpilli Villi Engineering with a claimed 700 horsepower. That's still well down on horsepower versus the legendary quad-turbo supercar, but the much smaller Nissan also figures to be a lot lighter while boasting similar all-wheel-drive traction. We don't have much more information to go on other than this video, and it doesn't appear that both drivers necessarily got their best runs in, but it certainly makes for jaw-dropping watching. Check it out by scrolling below.

What does a world-class downhill skateboarder drive? Something very cool

Kevin Reimer has an interesting career and a fascinating car. The resident of Vancouver, BC is a professional downhill skateboarder - which we now know is a thing you can be - who sees a lot of commonality between his extreme occupation and his cherry 1991 Nissan Skyline GT-R.
The subjects of the latest Petrolicious joint, Racing Champions, Reimer waxes philosophical about skateboarding and driving down some of the same routes. You'll not be surprised to hear that riding the curves of a mountain slope, be it on a deck or in a bucket seat, both rely on grip and nerve in various measure. Scroll down to see for yourself, and don't miss the rest of our Petrolicious library when you're done.