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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Recharge Wrap-up: Fiat 500X emissions, Japan EV sales down

The Fiat 500X exceeds EU emissions limits, according to environmental lobby group DUH. In dyno tests, DUH found NOx emissions in the diesel-powered 500X to be 11 to 20 times the limit with a warm engine, but closer to the limit with a cold engine. Testing of vehicles from Fiat and other automakers "point towards defeat devices," says DUH campaigner Axel Friedrich. Fiat Chrysler Automobiles (FCA) offered no comment in response to the accusations. Read more from Reuters. A UK study finds that about 20 percent of the benefits from fuel efficient vehicles are negated by a tendency for people to drive them more. The study, which covers the years 1970 to 2011, finds a significant "rebound effect," when consumers use more of a cheaper energy source. It suggests these drivers drive more not because of the fuel efficiency, but because of the lower operating costs. "Until now, we didn't know the size of this effect for British motoring," says Dr. Lee Stapleton, Research Fellow for the University of Sussex Centre on Innovation and Energy Demand. "We found evidence of a significant, long-term rebound and expect our results to be of interest for public policy." Read more at Green Car Congress. Japanese EV sales have declined for the first time ever. Sales of electric vehicles slid 22 percent in 2015, leaving them at the same levels as 2012. Low gasoline prices are to blame, as well as the late arrival of the updated Nissan Leaf, which caused potential customers to hold off on their purchase. This allowed the Mitsubishi Outlander PHEV to take the lead as Japan's best selling EV. The Toyota Prius Plug-In came in third place in EV sales, with the BMW i3 close on its heels. Read more from EV Sales. Featured Gallery 2016 Fiat 500X: First Drive View 34 Photos Related Gallery Mitsubishi Outlander PHEV Concept-S: Paris 2014 View 12 Photos News Source: Reuters, Green Car Congress, EV SalesImage Credit: Copyright 2016 Drew Phillips / AOL Green Fiat Mitsubishi Nissan Emissions Fuel Efficiency Electric recharge wrapup

Nissan touts e-NV200 as electric VIP transport

While the big auto show may be in Paris next month, right now in Hannover, Germany, commercial vehicle manufacturers are peddling their wares to fleet operators. Among them is Nissan, which is not only upgrading its NV400 full-size van with new engines and technology, but also showcasing a rather unusual show car in the form of the e-NV200 VIP Concept. Nissan has outfitted this electric NV200 demonstrator to chauffeur passengers around town in comfort and under electric propulsion. It's decked out in a two-tone metallic blue paint job and an interior upholstered in white leather contrasting with black trim and carpets, although for some reason the Japanese automaker hasn't seen fit to release any interior images. In the back you'll find a 21.5-inch DSP monitor, LED lighting and a pair of "club class" seats (again, no pictures), moved aft-wards to maximize leg room to 26 inches with an extendable footrest, while still allowing for luggage space behind. The driver can even make use of Nissan's new Smart Rear-View mirror to help get passengers as close to the red carpet as possible. NISSAN SHOWCASES EV FOR VIPs Zero emission e-NV200 is transformed for ultimate comfort city transport -introducing the e-NV200 concept for VIPs. - Luxuriously appointed 100% electric for downtown VIP passenger shuttle - Two-tone metallic blue exterior and white leather seats - Limousine-like space and 21.5-inch monitor with digital device connectivity - Smart Rear-View mirror providing clear rearward visibility in all conditions Hannover, Germany (23rd September, 2014) Fresh from launching the game-changing 100% electric Nissan e-NV200 compact van, the world's leading electric vehicle manufacturer has created a new zero emission concept for VIP transportation - the Nissan e-NV200 VIP Concept. Designers have upgraded the all-electric e-NV200 Evalia people carrier into a zero emission van perfect as shuttle transport for VIPs. The benefit of being zero emission means that the van can access all current and future clean air zones, as well as drive inside buildings, for the ultimate in discreet convenience. Behind the spectacular two-tone exterior lies a sophisticated and luxurious interior. The seats are covered in premium quality white leather with blue accents, which contrast with the predominantly black lower portion of the cabin - the trim and carpets are black with a piano black finish on the control surfaces.