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Infiniti replaces Americas chief

The Nissan-Renault alliance has been something of a revolving door for high-level executives of late, and the latest shakeup comes at its luxury unit, Infiniti, where Michael Bartsch (shown above) has been replaced as vice president of its Americas division by Randy Parker. Bartsch had a short tenure – he only took the helm in September 2013. In a press release, Infiniti said he was leaving to "pursue other interests." Bartsch, a veteran of more than 30 years in the auto industry, came to Infiniti from Porsche. Parker comes from within the Nissan empire, formerly heading up the company's sprawling west region, including its marketing, distribution and dealer network. Before that, he served stints at GMAC and General Motors. Bartsch isn't alone in leaving Renault-Nissan recently. Ex-Renault COO Carlos Tavares took the top spot at Peugeot, Infiniti boss Johan de Nysschen left for Cadillac and Nissan executive vice president Andy Palmer took over at Aston Martin. Scroll down for the full press release from Infiniti. Feb. 17, 2015 Infiniti Motor Company announces leadership change at Infiniti Americas NASHVILLE - Infiniti Motor Company, Ltd. today announced a leadership change at Infiniti Americas aimed at growing the brand's presence in the U.S. Randy Parker is appointed Vice President, Infiniti Americas, effective immediately. He succeeds Michael Bartsch who will leave the company to pursue other interests. Most recently, Parker, 48, was Vice President, Nissan West Region, Nissan North America, Inc. "Randy has been a key contributor to the growth of Nissan in the United States," said Jose Munoz, chairman, Management Committee, Nissan North America and executive vice president, Nissan Motor Co., Ltd. "He has overseen strong growth for the Nissan brand in our western region, and we look forward to the skills that he will bring to Infiniti." "It is our pleasure to welcome Randy Parker to Infiniti," said Roland Krueger, president of Infiniti Motor Co., Ltd. "Randy will be responsible for accelerating Infiniti's progress in our largest worldwide market and driving our brand transformation as we execute an expanded product portfolio of premium luxury products." Most recently, Parker was responsible for regional marketing, distribution, dealer network development and financial controls for Nissan's largest U.S. regional operation.

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Evatran, Bosch will sell wireless home charger for as low as $1,998*

At the Consumer Electronics Show in Las Vegas today, the big news for plug in vehicles is that they can now start to ditch the plug. As expected, the system costs around $3,000 and is available for both the Nissan Leaf and the Chevrolet Volt. For the first 250 customers, though, Evatran is offering $1,000 off the standard price, a 30 percent discount. Deliveries start next month and Evatran says it expects the discounted units to all be snatched up in the first half of the year. The wireless charger charges as quickly as conventional corded systems. Called the Plugless Wireless EV charger, the 240-volt station will be installed by Bosch and needs a specific adapter to be used with the Volt or the Leaf (the Leaf version costs $100 more). So, any two-EV families out there will need to pony up double if there's a Chevy and a Nissan in the garage. Of course, since the Plugless system only works with older Leafs (2010-2012 model years - but with any Volt), any late adopters will not be able to take advantage of the new technology, for now. Evatran says the wireless charger "charges the Volt and Leaf as quickly as conventional corded systems and all vehicle features, such as charge-timers and phone applications, can be used seamlessly with the Plugless system." After the first 250 units, standard prices for the wireless chargers take effect again: $2,998 (Volt) and $3,098 (Leaf). Evatran says it will announce wireless chargers for additional vehicles and model years later this year. Evatran and Bosch offer Promotional Pricing as low as $1,998 to first 250 PLUGLESS™ Wireless EV Charging Customers LAS VEGAS, Jan. 6, 2014 /PRNewswire/ -- Evatran Group, Inc. ("Evatran"), in partnership with Bosch Automotive Service Solutions, announced today at the 2014 Consumer Electronics Show that it is offering reduced promotional pricing to the first 250 customers who opt to Go PLUGLESS with their electric vehicle ("EV") experience. The PLUGLESS system offers a convenient, wireless charging alternative to the repetitive process of unplugging and plugging-in electric vehicles. The reduced pricing includes all charging hardware and is as much as a 30% discount off the system's standard MSRP. The discount is available only to the first 250 customers. Initial shipments of the PLUGLESS system, the first wireless EV charging product in the world available to individual EV drivers, will begin in February 2014.