2023 Nissan Altima Sl Fwd on 2040-cars

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Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan built a Skyline that you can almost live in

The Infiniti Q50 is pretty long in the tooth, but parent company Nissan is still trying to keep things interesting. In Japan it's sold as the Nissan Skyline, and a new concept based on the luxury sedan converts it into a space you could actually live in.  The cumbersomely named Nissan Skyline Contemporary Lifestyle Vehicle Concept adds a slew of convenience features that you should never use while driving. When parked, however, they turn your car into a little living room. For example, there's a little smartphone holder that folds out from the steering wheel so you can prop your screen up and watch a movie. If that's too small a viewing surface for you, the center infotainment touchscreen can be removed from its dashboard perch and used as a tablet. And if that's still too small for you, there's a screen mounted in the headliner above the rear seats. How do you watch a screen in that location? Glad you asked. The front seats, headrests, rear bench and passthrough to the trunk all lay flat in one uniform surface sleeping area. When lying down, the screen will be right above your head. And should you get cold, the driver's door panel pops open to reveal a blanket while the cupholder has a heating element to keep a beverage warm. On the flip side, should you get hot, a button on the inside B-pillar activates the air conditioning so you don't even have to sit up to access the climate control. While awake, you can avail yourself of multiple table surfaces located around the cabin. One folds out from the center console like on a business class airplane seat. A detachable sun visor also turns into a table. Then get a little work done by plugging in to either the 100-volt outlet in the passenger side mirror or an on-board portable battery. Obviously you wouldn't want to get your nice jacket wrinkled as you lounge in the car, so the grab handle above the door expands into a hanger wide enough to keep your coat uncreased. Other clever storage options include an umbrella compartment in the door sill, a bin located in the headrest, and a hands-free kick-activated locker below the rear bumper where a diffuser would reside. Perhaps most superfluous of all is a trash receptacle located in the driver's side mirror. You'd still have to empty it when full, but at least smelly garbage would be outside the car. Oh yeah, there's one final viewing surface, the largest of them all.