2022 Nissan Altima 2.5 Sr on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Watch Nissan's autonomous Leaf in action

Getting its semi-autonomous Leaf legalized in Japan was just the first step. Now, Nissan is giving demonstrations of what its fully autonomous car is capable of at this year's Combined Exhibition of Advanced Technologies (CEATEC) show - Japan's equivalent to America's Consumer Electronics Show. To show off the possibilities of its technologies, Nissan had an oval track set up at the show giving rides in an autonomous Leaf to the media. Even Nissan CEO Carlos Ghosn and Toyota CEO Akio Toyodo caught a ride.
Nissan has since released a couple videos of its CEATEC demos, with one designed to look like a news report. In this video, you can watch the car go around the track and navigate intersections and road hazards. The second video shows Ghosn riding in the car, and he hints that Nissan's goal of having an autonomous vehicle in production by 2020 might be more of a worst-case scenario. Watch both videos and read through Nissan's official press release below.

Nissan recalls 640k crossovers for wiring issue, hood release

The National Highway Traffic Safety Administration has announced two separate recalls affecting hundreds of thousands of Nissan crossovers. The larger of the two involves the electrical system in 2008-2013 model year Rogue CUVs. In affected vehicles, a mixture of moisture and salt seeping in through the carpet on the driver's side could cause the harness connector to short, potentially causing a fire. The issue involves Nissan Rogues manufactured between March 7, 2007, and November 26, 2013, as well as examples of the 2014 Rogue Select manufactured between September 23, 2013, and July 2, 2014. All told, that comes to an estimated 468,815 units in the United States alone. The second recall affects the relatively smaller quantity of 170,665 vehicles, made up of 2013-14 Nissan Pathfinder, 2014 Pathfinder Hybrid, 2013 Infiniti JX35, 2014 QX60 and 2014 QX60 Hybrid models. (The JX35 was recently relabeled as the QX60 under Infiniti's new nomenclature.) The issue affecting some of those vehicles revolves around a hood release cable that may not properly latch. Nissan is notifying owners of the affected units to bring their vehicles in to have the wiring checked and to replace the harness connector and seal in the former case, and to have the hood release mechanism modified in the latter. All told, an estimated 639,480 vehicles are being recalled as part of the two campaigns. RECALL Subject : Electrical Short Due to Water Seepage Report Receipt Date: JAN 26, 2015 NHTSA Campaign Number: 15V032000 Component(s): ELECTRICAL SYSTEM Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2008-2013 Nissan Rogue vehicles manufactured March 7, 2007, to November 26, 2013, and 2014 Nissan Rogue Select vehicles manufactured September 23, 2013, to July 2, 2014. The affected vehicles may experience an electrical short in the harness connector due to a mixture of snow/water and salt seeping through the carpet on the driver side floor near the harness connector. CONSEQUENCE: An electrical short can cause a vehicle fire. REMEDY: Nissan will notify owners, and dealers will inspect the kick panel wiring harness connector and will if necessary install a new harness connector and waterproof seal, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Nissan customer service at 1-800-647-7261.