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Nissan's Le Mans-bound ZEOD RC electric racecar nearing completion [w/video]

Nissan is working away on its ZEOD RC (Zero Emission On Demand Racing Car) which is still on pace for a Le Mans arrival in 2014. As of right now, the DeltaWing-shaped car's carbon-fiber tub and chassis have been completed. The next step will be installing the twin electric motors and fitting the seat of driver and GT Academy winner Lucas Ordóñez. If the current schedule sticks, the zero-emissions racer will hit a UK track for test laps in September.
But while those initial shakedown laps will be under full electric power, it's unclear whether the setup fielded in the UK will survive until Le Mans. Nissan itself says that it will be testing a number of "electrified" drivetrains ahead of the 2014 24 Hours of Le Mans, which is a significant departure from race car design - usually, the teams know what's powering their car before they start building it.
"Just developing a single powertrain option in only 12 months would be a mammoth task but we're looking to carefully examine a number of options to ascertain which will be best suited for Le Mans," said Darren Cox, Nissan's global motorsport director. Take a look below for a video and press release from Nissan documenting the ZEOD RC's build process.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.