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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Junkyard Gem: 1996 Nissan Quest XE with 338,549 miles

When I hit the junkyard, I always look for vehicles with impressive final figures showing on their odometers. I find so many Hondas and Toyotas with better than 300,000 miles that I don't consider them especially noteworthy (the exception being super-low-spec cheap models, such as a Tercel or Civic VX), and it goes without saying that the bar is quite high for Mercedes-Benzes as well. It has been surprisingly difficult to find discarded Nissans that made it past the 300k mark; today's Junkyard Gem is just the fourth I've documented. The highest-mile junked Nissan I'd found prior to today's minivan is a 1994 Maxima with 364,238 miles, followed by a 1987 Maxima with 341,176 miles and a 1986 200SX with 309,222 miles. Keep in mind that Nissan didn't go to six-digit odometers on most of its US-market cars until the early 1980s, and then went to tough-to-read-in-the-junkyard electronic odometers in the early 2000s; this means the pool of potential high-mile Nissans is limited to about the 1983-2000 range of model years. Ford has just as much right to claim credit to this van's impressive mile total as does Nissan, since the Quest was a collaboration between Ford and Nissan that also produced the Mercury Villager; this van was built by Ford at the Ohio Assembly plant. The Quest/Villager platform was derived from the Maxima's, and the engine is pure Nissan: a 3.0-liter VG30 V6 rated at 151 horsepower. The only transmission available in the first-generation (1993-1999) Quest/Villager was a four-speed automatic. This one appears to have been sold new at Landrum Nissan in Pueblo. The rear glass has been painted flat black, possibly to keep prying eyes from seeing valuable cargo. The rear seats are long gone, so this van probably hauled cargo for much of its long life. The front interior seems to be in good shape. Why is this van here? There's body damage on the left rear and right front, suggesting a crash that may have bent the suspension past the worth-fixing threshold. Perhaps the crinkled metal just made this van too unsightly, or maybe some powertrain problem was the culprit. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's time to expect more from a minivan. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's all fun and games until the toddler takes the wheel.

Renault to propose joint holding company with Nissan, Nikkei reports

TOKYO — Renault SA will propose to Nissan Motor Co a plan to create a joint holding company that would give both firms equal footing as the French automaker seeks further integration with its Japanese partner, the Nikkei newspaper reported on Friday. Under the proposal, both firms would nominate a nearly equal number of directors to the new company in which ordinary shares in both Nissan and Renault would be transferred on a balanced basis, the newspaper said, without citing sources. This would effectively dilute the stake held by the French government in Renault to around 7-8 percent, from its current 15 percent, it added. The new company would be headquartered in a third country, such as Singapore. Renault plans to make the proposal to Nissan soon, the Nikkei said, having modified an earlier merger idea that Nissan rejected on April 12. Nissan declined to comment on the issue. The Financial Times newspaper reported that both Nissan and the Japanese government have refused to engage in merger talks with Renault. The report of the proposal comes as the outlook for the alliance — one of the world's top automaking partnerships — has clouded since the arrest in November of its main architect, Carlos Ghosn, for suspected financial misconduct. It also comes as Nissan's financial performance struggles following years of focusing on volume sales over building its brand, particularly in the United States, its biggest market. Nissan slashes its forecast This week, the Japanese automaker slashed its profit forecast for the year just ended to its lowest in nearly a decade, citing weakness in its U.S. operations. Renault for years has been vying for a closer merger with Nissan, which it rescued from the brink of bankruptcy two decades ago. Ghosn had been working to achieve a deeper integration before his arrest on financial misconduct charges in November last year. While the automakers have been consolidating many of their operations over the past decade, including procurement and production, many executives at Nissan have opposed an all-out merger with Renault. Instead, Nissan has argued for a more equal footing with Renault, which holds a 43 percent stake in its bigger partner. Nissan holds a 15 percent stake in Renault. It was unclear whether Renault would hold the casting vote in major decisions at the new company, as it did in Renault-Nissan B.V., a strategic management company jointly held by both companies that oversaw operations for the partnership.