2014 Nissan Altima 2.5 Sv on 2040-cars

Auto blog

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2013 Nissan Pathfinder: January 2013

We've now had our long-term 2013 Nissan Pathfinder for about a month, and some impressions are starting to solidify, while others remain contentious among the team. Most notable among those contentious items is our Pathfinder's paint color, which was chosen by vote among the Autoblog team.
Dubbed Mocha Stone, it beat out Cayenne Red by a single vote. I was a Mocha Stone supporter and like it even more in person than on Nissan's configurator. It's a mature choice that can be comfortably placed in the grouping of silver, white and gray tones buyers routinely choose most often over all the colors of the rainbow offered on cars these days for the sake of attention. Staunch opponents of Mocha Stone on the team remain unswayed. Democracy is a difficult process, people.

Nissan ZEOD RC stretches its legs for the first time

Ever see one of those videos where a baby deer is born and immediately starts walking? Well, this isn't one of those. For starters, the Nissan ZEOD RC isn't exactly a newborn. Nissan took the design of the DeltaWing, gave it a hybrid engine and called it something new. And it hardly started galloping straight out the box, either: this was just a low-speed demonstration run, held at Fuji Speedway where it debuted this past weekend.
Still, seeing the car that's destined to take the first lap of Le Mans under electric power alone actually start up and run is something of a landmark in the development of electric racing cars - even if this is, despite Nissan's best efforts to avoid the term, a hybrid, not a pure EV. The name stands for Zero Emissions On Demand, not zero emissions all the time. But then ZEATT wouldn't make for a very good name anyway, would it? See for yourself in the video below.