2014 Nissan Altima 2.5 S on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Next Nissan Titan will get turbocharged diesel V8 from Cummins

Toyota might be content to eke out an existence in the fullsize pickup market with its lightly refreshed Tundra, but Nissan looks like it'll be a bit more aggressive with its next-generation Titan. The next Titan will make use of a 5.0-liter, turbodiesel V8 from Cummins, the Japanese company announced at the start of its Nissan 360 industry showcase.
Nissan's commitment to a fullsize pickup isn't really open for debate - it made waves back in April when it lured Fred Diaz, CEO of Chrysler's Ram pickup division, down to its Franklin, Tennessee headquarters. But this news of a monster turbodiesel is big. As of this writing, only Ram is set to offer a diesel engine in a non-heavy-duty pickup. Its 3.0-liter, EcoDiesel V6 will arrive in the Ram 1500 in the not-so-distant future, but that engine will still be a far cry from what's promised with this Cummins mill.
The 5.0-liter V8 is expected to generate well over 500 pound-feet of torque - likely closer to 550, based on the language in the press release - along with over 300 horsepower. Those figures aren't just a shot across the bow of Ford, Chevy, GMC and Ram, they're an opening broadside, meant to demonstrate Nissan's willingness with its next light-duty truck. As Diaz said, "There is no question that the new Titan will turn heads, and with the available Cummins 5.0-liter V8 turbodiesel, we expect to win new fans and attract buyers looking for this unique configuration."

Nissan e-NV200 electric van will start FedEx testing in DC

The electric van test program that Nissan and FedEx announced today at the Washington Auto Show isn't really all that new. After all, FedEx is already testing the all-electric e-NV200 in Singapore, Japan and Germany. The news today is that FedEx will be one of the first companies to test the EV in the US, and Nissan brought a prototype to the show to gin up interest. 200 CHAdeMO stations were added in December, a monthly record. The e-NV200 uses a powertrain similar to what's in the Nissan Leaf and weighs about the same as that passenger car, but Nissan isn't talking about US performance figures quite yet. Nissan isn't even saying if the vehicle will even come to the US, but this test program sure hints that something like that is in the works. For now, all that's official is that Nissan will bring two - yes, just two - e-NV200 units to the US, letting FedEx test one in the Washington, DC area for between six to eight weeks before cycling the EVs to other companies in the US over the next year. The idea, as you may have guessed, it to gather data on how companies might use this van and let Nissan figure out if it wants to sell the e-NE200 here. The van will start being built in Barcelona, Spain this spring and is currently intended for Europe and Japan. FedEx is no stranger to greener vehicles, and has 167 EVs in its US fleet right now. Read more in the press release below. The e-NV200 can use CHAdeMO fast charging, and Nissan said today that it has helped install 570 of those DC fast chargers in the US since announcing expansion plans last year. At the time, the target was 500 chargers in 18 months, so things are progressing faster than publicly anticipated. In fact, 200 CHAdeMO stations were added in December, a monthly record. Jan. 22, 2014 Nissan and FedEx Express Put All-Electric e-NV200 to Work in Collaborative U.S. Test WASHINGTON, D.C. - FedEx Express, a subsidiary of FedEx Corp., and Nissan announced today at the Washington Auto Show that the two companies will begin testing the Nissan e-NV200, a 100 percent electric compact cargo vehicle, under real world conditions in Washington, D.C. This test marks the first time the vehicle will be running in North America. FedEx Express and Nissan have conducted similar e-NV200 tests with fleets in Japan, Singapore, the United Kingdom and Brazil. FedEx and Nissan are both committed to reducing the environmental impact of their operations worldwide.