2014 Nissan Altima 2.5 S on 2040-cars

Auto blog

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Club to restore amazeballs Datsun Safari Rally Z

Thanks to the Nissan Restoration Club, a legendary rally car is coming back to life. At the recent Nissan 360 media event, the Japanese automaker announced that its restoration club is bringing the Safari Rally Z back to original running condition. A variant of the Fairlady Z (or Datsun 240Z in the US), the Safari Rally Z has a fastback coupe body and a 215-horsepower inline-six engine. It won East African Safari Rally championships in both 1971 and 1973. The restoration is scheduled for completion this December.
Formed in 2006, Nissan's Restoration Club is comprised of 60 volunteer members who are passionate about Nissan's historic racecars. The club's past restoration projects include the 1964 Skyline racecar and 1947 Tama electric vehicle. Read the press release below for all the details on the latest restoration, and check out the gallery for photos of the Safari Rally Z as well as the 1972 Fairlady 240Z.

How did Nissan tweet a response to the Royal Baby announcement so quickly?

A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.
It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby pic.twitter.com/k4HiNAb7lq

- NissanUK (@NissanUK) September 8, 2014