2014 Nissan Altima 2.5 S on 2040-cars

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Nissan Canada offers box-fresh racecar for $19,998 [w/video]

Nissan is seriously emphasizing its commitment to motorsports with projects like next year's GT-R LM endurance racer at Le Mans and the company's participation with GT Academy. At least in Canada, the automaker is adding another opportunity to get people onto the track with the new Nissan Micra Cup one-make race series. Sure, the Micra might not as quick as a GT-R, but this series offers Canadians a chance to start racing for a reasonable price. Nissan claims the events have "the lowest running cost of any Canadian series," and we can't think of a cheaper turnkey new racecar in all of North America.
The cars are all based on the not-for-US Micra 1.6 S M/T model with a 1.6-litre four-cylinder engine making 109 horsepower and 107 pound-feet of torque and a five-speed manual gearbox. The only real performance upgrades are a Nismo suspension kit, new exhaust, improved brake pads and sticky Pirelli tires. For added safety, the interior is entirely stripped out and is replaced with a full roll cage with a driver protection net, FIA-approved racing seat with five-point harness, fire extinguisher and front and rear tow hooks. The whole, race-ready package will set competitors back $19,998 Canadian dollars before taxes.
The inaugural Micra Cup series begins in May 2015, and the first season is exclusively taking place in Quebec, with the promise of moving to other provinces if it's a success. Each event includes a half hour of practice, a half hour of qualifying and a pair of half-hour races. Nissan is estimating impressive fields of over 25 cars of competitors.

Nissan working on bringing bizarro BladeGlider to dealerships?

It's a rare thing for pie-in-the-sky concepts to make production relatively unmolested. Edges are usually softened, mirrors made bigger and wheels shrunken into something that will be less backbreaking and easier to see out of on public roads. And while the essence of many concepts can still find their way into production, the wackier parts found in their concept forms often end up as nothing more than flights of fancy.
That makes news of the strange Nissan BladeGlider being considered for production rather interesting. You'll recall that the BladeGlider Concept debuted in November at the 2013 Tokyo Motor Show, featuring a McLaren-esque three-seat V layout, an electric drivetrain and a narrow front track like the DeltaWing and ZEOD RC. Understandably, perhaps, Nissan has been touting it as "reinventing the performance car." Everything about it screamed "concept."
Now comes word from Car in the UK that the car may actually make it to production. Quoting Nissan vice president Andy Palmer, "It's in our mid-term plan." "Our intention is to do it," he says. Now, Palmer has plenty of sway, but this should hardly be taken as an absolute confirmation that the triangle-shaped car would be coming. It is, however, a very promising sign. Palmer evidently sees the BladeGlider as a way to cajole young people into becoming car enthusiasts, which suggests Nissan might try to make it inexpensive. Alternatively, the BladeGlider could form the basis of a small-volume racecar, but it isn't clear what racing organization would have it.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.