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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

Nissan Leaf EVs slip through French village to make a quiet point

Bjork's 1995 freak-out hit It's Oh So Quiet may have reflected the singer's oddball Icelandic sensibilities, but Nissan is making the concept of relative silence a French thing. The Japanese automaker recently promoted its all-electric Leaf by staging a mini-rally through what it called "one of the quietest villages in Europe." And with the exception of a couple damaged trash bins and a destroyed rear-view mirror from an old-school archway, the race kept the drivers wide awake but everyone in the Southern French village in Provence Alpes Cote d'Azur sleeping. Nissan sent four vehicles on a five-kilometer jaunt through the village in the wee morning hours. Screeching tires and a couple booms notwithstanding, the company said everyone in town stayed snoozing. There was a broader purpose to this exercise, of course, which Nissan blatantly admits was a stunt. Nissan was helping celebrate 19th Annual International Noise Awareness Day (INAD), which took place on Wednesday and highlighted the emotional and health issues as well as high blood pressure and insomnia caused by excessive exposure to noise. Check out Nissan's press release below, where you'll also find the video. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN LEAF CELEBRATES INTERNATIONAL NOISE AWARENESS DAY WITH A NIGHTTIME "SILENT RIDE" ROLLE, Switzerland – To mark the 19th annual International Noise Awareness Day (INAD), Nissan has taken to the streets of one of Europe's quietest villages during the middle of the night with a silent "ride" of its 100 percent electric Nissan LEAF. The activity, complete with a start and finish line in Provence Alpes Cote d'Azur, was designed to demonstrate the noise reduction levels of the Zero Emissions car compared to traditional combustion engines. The World Health Organization (WHO) states at least 13.5 percent of Europeans are exposed to road traffic noise at levels exceeding 55 dB, which is considered detrimental to human health*. The medical effects of noise levels include insomnia (50dB), obesity (50dB), psychic disorders (60dB) and reduction in life expectancy (50dB)*. As a result, Nissan has filmed a 'silent ride' to help support INAD in raising awareness about noise pollution levels across Europe.

Here's how Nissan is quietly getting ready for Leaf 2.0 [UPDATE]

The Nissan Leaf had its best sales month of the year in May, selling 2,104 units. By July that number had come down nearly 50 percent to 1,074 units, and Hybrid Cars reports that Leaf production is on an even steeper decline as the company prepares to roll out the updated 2016 Leaf. In April, Nissan built 2,575 EVs, in May that dropped to 1,569, in June it was just 504. That has pushed the number of Leafs in dealer inventories to a 2015 low of 62 days worth of sales. The trend gave the Chevrolet Volt the upper hand in July sales for the first time in almost two years, even though the Chevy's annual performance is also down for the year. The likely culprits in both cases are customers waiting on the 2016 models to arrive, along with expiring tax credits, a fleet of expired-lease vehicles rolling back onto the market, and declining gas prices. As for the much-rehashed expectations, a Leaf with at least 20 miles more range and perhaps up to 35 miles more range is what customers are anticipating in the fall. Either one of those would be a significant number that justifies not buying right now, and orders for the coming hatchback are being taken in some states. The new Leaf will also get a more conventional style and might also come in a small CUV version. We've asked Nissan for a comment on the declining production numbers, but have not yet heard back. We'll update the post if we get a response. UPDATE: Nissan's Paige Presley told AutoblogGreen, "While I can't comment on future products, I can tell you that we are managing production in line with vehicle demand in the market. With higher sales of Altima and ramping up of Maxima, we have shifted Smyrna's production toward those models. (Additionally, the Smyrna Vehicle Assembly Plant was on its annual summer shutdown for two weeks in June.) The Nissan LEAF continues to be the global leader in EV sales, and we expect EV sales to continue to rise over time with increasing emission regulations, low operating costs, reduced dependence on foreign energy sources, environmental concerns and fulfilling driving experience." Related Video: Featured Gallery 2015 Nissan Leaf View 12 Photos News Source: Hybrid Cars Green Plants/Manufacturing Nissan Car Buying Hatchback Electric