2014 Nissan Altima on 2040-cars

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Nissan Patrol attempts Guinness record with 170-ton cargo plane tow

Yesterday, Nissan teased us with a video showing a Patrol pulling up to a 170-ton cargo plane at an airport in the Middle East - we could only assume that the not-for-America sports utility vehicle would attempt to tow the jet.
Well, somebody leaked the official Nissan video, which indeed shows the Patrol successfully pulling the plane 30 meters for what reportedly is a Guinness world record. While Guinness hasn't confirmed the record on its website at time of writing, the 170-ton jet would be the heaviest plane ever towed by a production automobile. The video was taken down quickly, but another video shot by an observer at the event was posted for our enjoyment. We figured Nissan would move to repost the official video sooner rather than later, and it did.
The Patrol seems to have no problem towing 340,000 pounds, but let's just say it wasn't a quick ordeal. Check out the official and unofficial video of the tow below, as well as Nissan's teaser video. In a reversal of fortunes, we also threw in another, somewhat smaller but perhaps just as impressive vid, just for fun.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."