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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan's new GT-R boss says next car will go for more volume

Since its introduction in 2008, the Nissan GT-R has seen a steady increase of power and price almost every year, but the big news for the next-gen supercar might be an increase in production. Automotive News recently spoke with newly appointed GT-R chief engineer Kinishi Tanuma who said Nissan needs "more of a volume car." Nissan has sold a little more than 2,000 GT-Rs in the US since 2012 - 1,188 last year and 952 so far this year.
Of course, a key limiting factor in the GT-R's production is its hand-built engine. Currently, only four people are qualified to build the GT-R's twin-turbo V6, but Tanuma says a fifth is in training. Even if production numbers are raised, Nissan also wants to add more quality and value into the GT-R. There is still no word as to what kind of timeframe Nissan is looking to start pumping out more GT-Rs, but with a new Nismo model rumored to be bringing a two-second 0-60 time, demand is sure to be on the rise.

These EVs are the worst when it comes to depreciation

The Renault Fluence Z.E. tops the list of the worst depreciating cars according to a ranking compiled by Glass' Information Services, holding just 27.21 percent of its value after a year of ownership and 12,000 miles on the clock. Just as well that you can't buy the sedan anymore in either electric or ICE versions, since it was discontinued last year. This car took a particularly rough hit when Better Place declared bankrutpcy, since the electric Fluence was a specific fit for the aspirations of the battery-swapping company. The Citroen C-Zero hits the list at number four, the Nissan Leaf E at number five, both holding onto just a third of their value after a year. The C-Zero is a rebadged Mitsubishi i-MiEV, and if you bought one stock for the full UK on-the-road price of 26,766 pounds, you'd have a car worth 8,583.86 pounds twelve months later, according to Glass. We're not sure about the wording of the press release, though - it states that those three cars "lost more than three-quarters of their value." Yet the Fluence E Z.E. is the worst offender, and it doesn't dip below 25 percent of its original value. As with those electrics, the rest of the list is made up of aged or barebones ICE models, some of them touted elsewhere for their popularity. You can find the full list and the valuations in the press release below. ELECTRIC CARS AMONG WORST FIRST YEAR DEPRECIATORS Fluence, C-Zero and LEAF all lose more than three-quarters of their value 15/07/15 - Three electric cars are among the worst first year depreciators in a "Bottom 10" released by motor trade valuation market leaders Glass's. The Renault Fluence, Citroen C-Zero and Nissan LEAF E have all lost more than three-quarters of their value after covering 12,000 miles during the last 12 months. Rupert Pontin, head of valuations at Glass, said: "The motor trade and the used car buying public remain interested in electric cars but are still reticent to actually buy them in numbers – and these depreciation figures reflect that fact. "To be fair, these three EVs are among some of the least attractive on the market – the Fluence and C-Zero both have a 'last generation' feel while the LEAF E is on the bottom rung of the LEAF range – but their presence does reflect the fact that the EV sector remains sluggish." Other models in the list include the lowest-powered, entry level versions of some generally popular but aging models such as the Vauxhall Insignia and Renault Megane.