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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Carlos Ghosn takes a walk in a park, as lawyer apologizes for disguise

TOKYO — Former Nissan chairman Carlos Ghosn was seen walking in a Tokyo park on Friday, two days after his release in a strange disguise from a Japanese detention center. Ghosn, this time in sunglasses and a Stanford baseball cap (his daughter Caroline's alma mater), was spotted outdoors twice on Friday, strolling outside in the crisp March air. He and several others, believed to be his wife and daughters, visited a downtown Tokyo garden as members of the media trailed them and watched. The intense media attention was what led Ghosn's lawyers to suggest he leave the Tokyo Detention Center after his release on bail Wednesday in a laborer's outfit of cap, surgical mask and high-visibility vest, attorney Takashi Takano said. Many were baffled by the somewhat transparent disguise, which has riveted Japanese tabloid media. One TV show re-enacted his departure. Takano said in a blog post that he took full responsibility for what he called the "theater of disguise." He apologized for its failure. The outfit was confusing but didn't deter media from tracking the small van he traveled in after his release, in a spectacle broadcast live on television. "My immature plan, as a result, has tarnished the reputation that he has devoted his whole life to build," Takano said of his client. Takano asked the media to respect Ghosn's privacy. That plea appeared to go unheeded as cameramen closely followed the celebrity executive as those walking with him stared straight ahead in apparent annoyance. Ghosn, who headed the Renault-Nissan-Mitsubishi Motors alliance, has been charged with falsifying financial reports, under-reporting his income and breach of trust in having Nissan Motor Co. shoulder personal investment losses and make payments to a Saudi businessman. He says he is innocent and that the income allegedly under-reported was never paid or decided, that Nissan never suffered the investment losses and the payments were for legitimate services. In Japan, suspects are routinely kept in detention until preparations for their trials are ready, meaning they are often detained for months. The court rejected two earlier requests by Ghosn for bail. Ghosn led Nissan for two decades, saving the Yokohama-based automaker from near bankruptcy. He was arrested on Nov. 19.

Nissan Rogue gives brand rare monthly sales lead over Honda

The five top-selling brands in the automotive industry are usually Ford, Toyota, Chevy, Honda and Nissan, in that order. This lineup emerged intact when counting a year's worth of sales for 2013, and there was no reason to expect it would change at the beginning of 2014. But it did. Thanks to surging sales of its all-new Rogue, Nissan managed to pull ahead of Honda to become the fourth best-selling auto brand in January 2014, selling 81,472 units (an increase of 10.41 percent compared to January 2013) to Honda's 80,808 (a decrease of 3.96 percent).
The Rogue led the way for Nissan, contributing an additional 4,880 units in January compared to the same month last year - a 54.5-percent increase for a grand total of 13,831 units. But the Rogue had help, with the Frontier pickup adding an extra 2,307 units (an 87.9-percent increase), the Juke an extra 1,081 units (a 45.8-percent increase), the Altima an extra 1,051 units (a 4.9-percent increase) and the Maxima an additional 983 units (a 32.9-percent increase). Honda, meanwhile, was hurt by falling sales of the Accord (down 13.9 percent) and Pilot (down 7.6 percent), and stagnant sales of the Civic.
Honda, however, should take pride in the fact that it's luxury division, Acura, outsold Infiniti, Nissan's luxury division, last month - 10,823 units sold to 8,998. That margin of victory was large enough to keep the parent company of American Honda ahead of Nissan North America for the month of January.