2011 Nissan Altima S Sedan 4-door 2.5l on 2040-cars

Auto blog

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan installs 1,000th CHAdeMO fast charger in Europe

While the European Union hasn't been very supportive of CHAdeMO stations, the fast chargers are seeing significant growth in the European electric vehicle (EV) infrastructure, with Nissan installing number 1,000 at the Roadchef Clacket Lane Services in Surrey, UK recently. In the past year, the number of CHAdeMO fast chargers nearly doubled in Europe, starting from about 600 stations in early 2013, and that's helping make EVs more useful. Nissan says that installation of a CHAdeMO station along Norway's E18 highway increased EV use eightfold there in the 18-month period after that station was installed. The new CHAdeMO station in the UK is available to use for free and, like other CHAdeMO stations, can charge a Nissan Leaf or other compatible EV up to an 80-percent charge in just under 30 minutes. Japanese automakers like Nissan and Mitsubishi are dedicated to the CHAdeMO but German and US automakers continue to support a competing technology in Europe and abroad, the SAE Combo DC fast charger. Tesla Motors has covered all the bases as it rolls out its $1,000 CHAdeMO adapter for its Supercharger stations. Nissan worked with Ecotricity, a UK green energy firm considered to be a pioneer in EV charging, for the Surrey installation. Nissan says that installing it on the M25 highway south of London helps EV drivers gain easy access to Kent and onward into Europe on one of the busiest roads in Europe. That will help drivers of the Leaf and the upcoming Nissan e-NV200 electric van to quickly extend their journeys, said Jean Pierre Diernaz, Nissan's director of electric vehicles, in the press release available below. 1,000th CHAdeMO standard quick charger installed in the UK UK has 18% of Europe's electric vehicle quick chargers Charger provides free, zero carbon electricity from Ecotricity Chargers recharge electric cars from 0-80% in 30 minutes Nissan has announced 1,000 CHAdeMO quick chargers have now been installed in Europe with the commissioning of the charger at the Roadchef Clacket Lane Services in Surrey, UK. The fast charging unit can recharge the batteries of compatible* electric vehicles - including the 100% electric Nissan LEAF - from zero to 80 percent charge in just 30 minutes, and at zero cost. The installation of the fastest type of chargers dramatically increases the uptake and usage of electric vehicles.

Autoblog Podcast #380

Episode #380 of the Autoblog podcast is here, and this week, Dan Roth, Chris Paukert and Seyth Miersma talk about the Fiat-Chrysler five-year plan, the seeming demise of the Nissan Cube, and proposed legislation to require speed limiters with a 68-mph maximum on America's tractor trailers. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #380: Topics: Fiat-Chrysler five-year plan Nissan Cube on the way out? Big rig speed limiters coming? In the Autoblog Garage: 2015 Mercedes-Benz S63 AMG 2014 Chevrolet Sonic RS Sedan 2014 Honda Odyssey Touring Elite Hosts: Dan Roth, Chris Paukert, Seyth Miersma Runtime: 01:44:17 Rundown: Intro and Garage - 00:00 Fiat Chrysler Plan - 29:40 Nissan Cube - 01:07:33 Semi Speed Limiters - 01:17:33 Q&A - 01:27:35 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Auto News Earnings/Financials Plants/Manufacturing Podcasts Rumormill Chevrolet Chrysler Dodge Fiat Jeep Nissan nissan cube speed limiters