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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

RC car drift video brings Fast and Furious style in 1:10 scale

Taking a cue from Lexus' 2015 Super Bowl ad Let's Play, Falken Tire is proving that RC cars can drift just as well, if not better, than their full-size counterparts. However, to make things four times as exciting, this clip eschews a single hopped-up model hanging its tail out in favor of a quartet of them sliding around together. Starring 1:10 RC versions of popular drift machines like the Nissan S15 Silvia, Mazda FD-chassis RX-7 and Initial D star Toyota Corolla AE86, these cars also get a suite of blinking LEDs to lend some extra color to all of the tire spinning. Plus, the use of well-positioned cameras and a scale model environment almost makes this group look like they're at work in the real world. News Source: Falken Tire via YouTube Motorsports Toys/Games Mazda Nissan Toyota Racing Vehicles Videos drifting drift rc car mazda rx-7 nissan silvia toyota ae86

Robert Llewellyn fast-charges long-distance Leaf EV drive in UK

A British actor likely best known in his country for his role in the 1980s and 90s comedy series Red Dwarf has just made a pretty good case for driving green automobiles. Last week, Robert Llewellyn has completed an 862-mile round trip between London and Edinburgh in a Nissan Leaf and says he was able to save time by finding enough fast-charging stations the entire way, UK website Excite/Motoring says. Llewellyn, along with co-driver David Peilow, knocked out the London-to-Edinburgh leg in a single day, in part because of the British network of about 150 fast-charging stations. Llewellyn used his Twitter feed to update the general public of the two drivers' progress, noting that the first leg took about 13 hours. The round trip was completed January 26. Nissan can use all the positive publicity in can get, as UK sales of the all-electric vehicle failed to keep pace with the surging rate of demand in the US, where 2013 Leaf sales more than doubled from a year earlier to 22,610 units. In fact, in the UK, Nissan started offering incentives last month, things like free quick charging at Nissan dealerships, the ability to borrow gas-powered Nissans for free and free towing.