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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Nissan recalls over 220k Altima sedans over hoods that could fly open

Nissan will be recalling 220,000 Altima sedans, according to a new recall bulletin from the National Highway Traffic Safety Administration. Apparently, model year 2013 Altimas built between March 6, 2012 and February 28, 2013 are at risk of their hoods flying open at speed.
According to NHTSA, debris, corrosion and interference between the hood's inner panel and the secondary latch lever could bind the mechanism in the unlatched position. While this in itself won't cause the hood to fly open - there's still a primary latch that needs released from within the cabin - it presents a potentially dangerous situation should the primary latch be accidentally released.
Nissan will begin notifying owners of the affected vehicles, who will need to report to their local dealer for free repairs. Scroll down for the full bulletin from the government safety watchdog.

Nissan adds 500 jobs in Mississippi for Murano production [w/video]

Nissan is bolstering its workforce at its Canton, MS factory, adding 500 workers for this fall's production kickoff of the heavily redesigned Murano crossover.
"The addition of Murano to our portfolio, coupled with the continued growth and success of the Canton plant, will move us even closer to our goal to build more than 85 percent of the vehicles we sell in the US right here in North America," said senior vice president of manufacturing, supply chain management and purchasing for Nissan's North American ops, John Martin.
The Murano will eventually be exported to over 100 markets and will be built alongside the current Xterra, Frontier, Titan and Armada. The addition of 500 jobs to the Canton facility elevates its total workforce past 6,000 people.