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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan ZEOD RC completes 24 laps at Le Mans

Well, that's a nice start. Nissan says a test version of its ZEOD RC racecar has completed its first 24 laps at Le Mans in France. And, aside from two "small technical issues," things went swimmingly. The ZEOD (which stands for "zero emissions on demand") RC pairs a 1.5-liter, three-cylinder engine with a couple of electric motors and includes regenerative braking. The Japanese automaker first started testing the vehicle last fall. The first ZEOD prototype was unveiled at Le Mans last summer. Driven by Wolfgang Reip and Tommy Erdos, the test-version ZEOD suffered from a broken fuel pump and faulty exhaust, but still completed "large sections" of the circuit on electric power alone, so Nissan is gonna call the test run a success. The goal, of course, is to complete a single, 8.5-mile lap at Le Mans purely on electric power. Nissan will test the real version of the ZEOD this week in the UK. Satoshi Motoyama and Lucas Ordonez will drive with Reip at the actual Le Mans race. Check out Nissan's press release below, and take a look (you can cringe a bit if you want) at a really cool crash-test video of the car from last month here. Nissan ZEOD RC on track at Le Mans for the first time SILVERSTONE, UK & LE MANS, FRANCE – The Nissan ZEOD RC completed its first 24 laps of Circuit de la Sarthe with GT Academy winner Wolfgang Reip and two-time Le Mans P2 winner Tommy Erdos at the wheel. While the car was delayed with two small technical issues – a broken fuel pump issue and a broken exhaust – today's test was an important step in the development of the car that aims to complete an entire lap of Le Mans on pure electric power. "Today has been a very important step in the development of the car and what we have achieved is actually quite remarkable," said NISMO's Global Head of Brand, Marketing & Sales, Darren Cox. "We knew we were tackling a huge challenge with the goal of building a car that could complete an entire 8.5 mile lap of Le Mans on nothing but electric power. We have certainly discovered why nobody has tackled it previously. "We completed large sections of the circuit today on EV power and learned a great deal," Cox continued. "Today was about testing the systems and ensuring the transition from electric to internal combustion power was seamless. Testing at other venues is extremely valuable but there is no substitute to running here at Le Mans.

Recharge Wrap-up: Nissan Murano Hybrid in China, FCA hearts E15

Fiat Chrysler Automobiles (FCA) has approved the use of E15 in its 2016 model year vehicles. The Renewable Fuels Association is pleased with the automaker's choice to cover the higher ethanol blend in its warranty statements, describing it as a positive signal for the future growth of E15. "FCA's decision to join GM and Ford provides clear evidence that the tide on E15 has turned," says RFA President and CEO Bob Dinneen. "The automaker's decision not to embrace E15 had been a major point of concern and tension for the last three years." Read more from the RFA. Skoda's head of purchasing, Dieter Seemann, discusses sourcing EV components in a new interview. He says the biggest challenge is seeking out future suppliers for electric motor and connected vehicle components. "We have to really understand what happens in this business to identify the right partners to have in five to eight years from now," says Seemann. "Many of these are suppliers completely new to us." He says Skoda purchases 50 to 55 percent of its parts directly, while chassis and powertrain parts are shared among other Volkswagen Group brands. Read the full interview at Automotive News Europe. Nissan is helping the European Commission develop a pedestrian alert system for electric vehicles. Called Electric Vehicle Alert for Detection and Emergency Response (eVADER), the project aims to develop technology that provides audible cues to alert pedestrians to oncoming vehicles without contributing to noise pollution. Nissan created a system for the Leaf that uses a camera to recognize pedestrians and cyclists and direct a sound in their direction. This work will help the EU shape its laws moving forward. Read more at Electric Cars Report. The Nissan Murano Hybrid has gone on sale in China. The Murano Hybrid is powered by a supercharged 2.5-liter engine and an electric motor with lithium-ion battery. The hybrid uses Nissan's All Mode 4x4-i all-wheel-drive system, and is equipped with a host of safety technology. The new Murano helps Nissan cater to China's growing demand for SUVs, and is also part of the "Young Nissan" strategy. Read more at Green Car Congress, or in the press release below. Nissan introduces the all-new Murano to China SHANGHAI, China(August 8, 2015) – Nissan today announced that the all-new Murano, including the hybrid version, is officially available for sale from its joint venture in China, Dongfeng Nissan Passenger vehicle company (DFL-PV).