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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Nissan will build just 45 examples of this 45th Anniversary GT-R

It's been 45 years since the release of the original Nissan Skyline GT-R, so to celebrate, the Japanese automaker has announced this special commemorative edition. Based on the newly updated 2015 Nissan GT-R in Premium trim, the 45th Anniversary edition is done up in a unique shade called Silica Brass – the same color as the legendary R34-gen 2001 Skyline GT-R M-Spec. It also comes with the requisite special badging inside and under the hood, but unfortunately, that's about the extent of the special touches applied to this celebratory model. Nissan will only make 45 highly symbolic examples of this special edition, each to be sold on a strictly first-come, first-served basis. And unfortunately they'll be restricted to the Japanese market, where they'll each command a sticker price of 10,787,040 yen – equivalent to about $91,700 at today's rates, which is already a good ten grand less than what you'd pay for a standard GT-R in the US, anyway. Nissan Releases the Limited-Edition "45th Anniversary" GT-R – Production will be limited to 45 vehicles – YOKOHAMA, Japan (November 25, 2014) - Nissan Motor Co., Ltd. today announced that the Limited-Edition "45th Anniversary" Nissan GT-R will go on sale in early February throughout Japan, in conjunction with the release of the 2015 model year GT-R. Since its release in 2007, the Nissan GT-R has been recognized as the world's foremost high performance super sports car, which embodies Nissan's commitment to "innovation that excites" like no other. The GT-R's legacy continues as the ultimate "GT" (Grand Tourer), armed with a comfortable ride, a high level of refinement and benchmark fit and finish; while its world-class high performance embodies the "R" in its name (Racing technology). Thus, its "multi performance" character allows the driver to enjoy the full depths of the GT-R's capabilities, whether navigating corners of a winding mountain road, simply cruising on the open highway or even running errands on neighborhood streets. Based on the 2015 Nissan GT-R, which features ride quality that has been specially tuned to exhibit a more mature, better refined feel than its predecessors, the "45th Anniversary" will come with a special paint color, "Silica Brass" – the same trademark color as the Skyline GT-R M-Spec (R34 Type), which was touted as the "a GT-R that satisfies the mature driver" when it was released in 2001.

Syrena Sport returns as rebodied Nissan 370Z

We wouldn't hold it against you if you'd never heard of the FSO Syrena Sport. FSO built the long-enduring Syrena for some 17 years nonstop, and while the machines were mostly plodding family sedans, engineers at FSO did create one version with a bit more zest. The Syrena Sport was a two-door coupe that borrowed design cues from Ferrari and was powered by a two-cylinder, air-cooled boxer engine. While originally intended for production, economic woes kept the machine from ever seeing the light of day.
Now, the Syrena Sport is back, though in a slightly different configuration. Entrepreneur Rafal Czubaj has resurrected the name for a special one-off creation designed by Pavlo Burkatskyy. This time around, there is no oddball boxer under the hood, however. Czubaj chose to use the underpinnings from the Nissan 370Z, complete with its 3.7-liter V6 engine. Buyers can choose between a 330-horsepower tune or a 450-hp iteration, and with a curb weight of 2,865 pounds, the car should be plenty quick. Expect acceleration to 60 miles per hour in around 4.5 seconds and a top speed of 180 mph.