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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Renault's new Talisman smacks of Maxima [UPDATE]

UPDATE: Well, despite taking up virtually the same amount of space on the road, Nissan spokesperson Josh Clifton confirmed to Autoblog that there's "no linkage on the two vehicles," and that "they weren't developed in tandem." The story has been edited to reflect this information. While Renault and Nissan maintain a strong alliance, the amount of sharing between the two brands is generally pretty subtle. The two automakers haven't made a habit of rebadging the other's products, although we'd surely support rebadging the Renault Clio or Megane as the new Versa or Sentra, especially if the RenaultSport versions were rebadged as Nismo models. That's not likely to change with the new Renault Talisman The big four-door sedan is the latest vehicle to ride on Renault-Nissan's Common Module Family, which also underpins the current Espace MPV. While it may wear Renault's diamond logo and ride on the Espace's platform, the new Talisman sedan takes up almost exactly the same amount of space on the road as the new Nissan Maxima. There's less than two inches separating the two sedans' overall length and wheelbase, while differences in width and height are negligible. The similarities end with the size, though. While the Maxima is only offered with a 3.5-liter V6 and continuously variable transmission, the Talisman will be available with a range of four-cylinder engines. There will be three diesels, available in 110-horsepower, 130-hp, and 160-hp varieties, along with a pair of gas engines, delivering 150 and 200 hp, respectively. The diesels can only be mated to six-speed transmissions (manuals are available for the 110 and 130-hp models), while the petrol mills are limited to seven-speed dual-clutch units. The Renault will also offer four-wheel steering, in the form of the company's 4Control system, and active dampers. While not pictured here, the Talisman will also be offered as a five-door wagon. You can expect to see both the sedan and long-roof models when Renault shows its newest entries in September, at the 2015 Frankfurt Motor Show. Related Video: THE TALISMAN Renault's new saloon packs style and real driving enjoyment Renault is proud to reveal its new executive saloon. The evocatively named TALISMAN ticks all the boxes that D-segment customers have come to appreciate, while taking wellbeing and driving enjoyment to a new level. The Renault TALISMAN features a unique combination of: • Assertive styling: sleek, elegant lines.

Nissan shows how EVs are breaking the niche barrier in Norway

Call it Keeping up with the Hansens. Through a combination of environmental consciousness, big-time government incentives and good old-fashioned peer pressure, Norway has become the country with the highest number of electric vehicles per capita. And Nissan couldn't be happier. EVs have about a 15-percent new-vehicle market share in Norway, Nissan says in a new four-minute video called No Longer Niche (watch it below). Between Norway's cheap electricity and incentives such as bus-lane use, free parking and free public recharging, Nissan's sold more than 15,000 of its all-electric Leaf EVs since sales started in Norway in 2011. In fact, Norway's EV incentives were scheduled to run through 2017, but the rules' 50,000-EV threshold may be reached as soon as next year. The rising (and, we suspect, somewhat frigid) EV tide has helped other vehicle makers, to a lesser extent. This past spring, The Wall Street Journal reported that Tesla Motors' all-electric Model S sold almost 1,500 units in March, breaking the all-time single-model monthly sales record for the country. To put EVs' 15-percent market share in perspective, consider this: last year, Ford F-Series pickups, the biggest-selling US model, accounted for about five percent of US new vehicle sales. So, in order to visualize the EV effect in Norway, imagine three times as many Ford F-Series pickups on the road in the US as there are now. On second thought, don't. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.