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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Williams developing hybrid system for next Nissan GT-R?

Back in June, Nissan announced a new partnership with Williams that would see the Formula One team's applied sciences division help develop a new line of Nismo performance models. It's not the only agreement Renault-Nissan has signed with an F1 team: Infiniti is the title sponsor for Red Bull and Renault powers four teams on the grid. It's also just the latest client Williams has signed a deal with to apply the lessons it has gleaned on the F1 circuit to other racing and sportscars. But now we've got some more info on how Williams and Nismo intend to collaborate on the next-generation GT-R.
According to Australia's Carsales, Williams Advanced Engineering is developing the hybrid powertrain that will boost the next iteration of the supercar-slayer known as Godzilla. Which may seem strange considering that the Renault-Nissan Alliance has plenty of experience with electric propulsion on its own, but then Williams has proven itself something of a leader in the field of performance hybrid powertrains: it supplies them to Porsche and Audi for their Le Mans racecars, and to Jaguar for the C-X75 concept.
Whether Williams and Nismo will settle on a flywheel-based energy recovery system or a more conventional battery-powered system remains to be seen, but brakeforce regeneration likely won't be the only element that Williams will develop for the next GT-R. Expect its expertise in aerodynamics and composites to come to bear as well, which can only mean good things for the replacement for a sportscar that's already one of the most capable on the road.

Nissan, Infiniti issue recall for replacement Takata air bags in older models

Nissan and Infiniti are recalling older vehicles that were repaired after collision damage to address problems with Takata replacement air bag inflators that were potentially installed. The overall campaign population is difficult for Nissan to pin down because the only vehicles impacted would be those that Nissan and Infiniti know to have been serviced with the replacement units in question. Officially, the recalled population numbers just 375, but Nissan says more than 18,000 cars could have the defective parts installed.  Drivers of 2001-2003 Nissan Maximas, 2002-2006 Nissan Sentras, 2007-2012 Nissan Versa Sedans/Hatchbacks, 2002-2003 Infiniti QX4s and 2006-2010 Infiniti M35s/M45s that had their vehicles repaired after a collision or theft should be aware that these deadly replacement parts may have been used.  "The potentially affected inflators may have been installed on vehicles after final remedy repair completion under the vehicle recalls as part of a subsequent theft or collision repair," Nissan's notice said. "Vehicles that received the subject parts prior to December 9, 2016, are not affected as they would have been subsequently included in the final remedy recalls and replaced with a final remedy driver and/or passenger air bag inflator. Nissan has identified 18,422 vehicles that may have had these parts installed during service." The air bag inflators in question were inadvertently shipped to service inventory between December 9, 2016 and November 12, 2021 — after the dangers of Takata's inflator design were known to the industry. Notices are already being mailed; owners will be asked to bring their cars in for inspection, and if defective parts are found, they will be replaced.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.