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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Zero to debut 2015 lineup, Nissan extends New Mobility carsharing in Japan

Nissan is extending its carsharing service in Yokohama, Japan for another year. The service, called "Choimobi Yokohama," will use data gathered during its first year to make improvements going forward, including new payment options. The one-way service provides users zero-emission driving with Nissan's New Mobility Concept EVs. Nissan will scale back the number of vehicles from 70 to 50 for the second year. As of September 15, membership was at 10,651 users. Read more in the press release, below. In other Nissan news, the company has a new ad showcasing the benefit of the Leaf's available torque. The video depicts one of the fun parts of driving an EV, which is having 100 percent of the torque available from zero rpm, and shows a Leaf driver pulls away quickly from a stoplight in an impromptu drag race. The ad finishes by reminding Leaf drivers to "use your torque wisely." Watch it below. Analysts predict a booming EV charging infrastructure in South Korea. Government subsidies will encourage this rapid expansion, as the Ministry of Environment South Korea has a plan to fully fund level 2 chargers, plus the installation fee for DC chargers. The availability and shorter charging time of these stations are likely to help convince people to adopt EVs, as well. Analysts at Frost & Sullivan predict 90,000 charging stations around the country by 2020, as you can see in the press release below. Zero Motorcycles is set to debut its 2015 line of electric motorcycles. They will first be unveiled at Intermot in Cologne, Germany beginning September 30. The new all-electric models will then see their US launch at AIMExpo in Orlando, Florida beginning October 16. Zero Motorcycles VP of Global Marketing Scot Harden says, "We are confident that the new line will exceed expectations and look forward to seeing how the motorcycle world responds." Read more in the press release, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan Extends its Groundbreaking 'Choimobi Yokohama' Car Sharing Service for Another Year YOKOHAMA, Japan (September 19, 2014) - Nissan Motor Co., Ltd and the City of Yokohama revealed today that they will extend the one-year trial run of the first large-scale One-way Car Sharing Service in Japan, called "Choimobi Yokohama," for another year. The service, which kicked off on October 11, 2013, features Nissan's New Mobility Concept electric vehicles.

These are 2014's best-selling cars and trucks

Now that 2014 is no more than a set of numbers on spreadsheets, at last, the grist mill gets its first real load to chew on. The number one selling vehicle in America last year was the Ford F-Series, a fact that should surprise you only if your family name is Van Winkle and your naps tend to last 38 years, which is how long the Ford pickup has ruled our buying landscape. Even though series sales were down 1.3 percent, it still racked up 753,851 units. That's 2,065.3 sales per day, every day, all year. The Chevrolet Silverado, up 10.3 percent for the year, was still a daylight second at 529,755 units. The cab-and-bed love continued into third place with the Ram 1500-3500 trucks, gaining 23.6-percent year-on-year to clock 439,789 units. The robust turnout at The Bighorn and Jeep helped Fiat-Chrysler increase its sales by 16 percent, past the two-million mark. Our number one car? The Toyota Camry, staying in first place with a 4.9-percent sales boost to 428,606 sales, trailed again by the Honda Accord at number five with 388,374 sales. Accord sales rose six percent, and if it's any consolation to Honda for coming in second - not that it needs one - it is the only manufacturer to have three vehicles in the top ten. The rest of the list: the Nissan Altima with 335,644 sales (+4.7%), the Honda CR-V with 355,019 (+10.2%), the Toyota Corolla/Matrix combo with 339,498 (+5.9%), the Honda Civic with 325,981 (-3.1%), and the Ford Fusion with 306,860 sales (+2.9%). Total sales for the year were up six percent to 16.5 million vehicles, a volume not seen since 2006, aided by a strong December that was up by 11 percent year-on-year. Ford was the top selling brand overall but sales didn't really budge from 2013, while Subaru rocketed up 21 percent to finish with 513,693 sales. At the precious end, BMW, Audi, Porsche and Land Rover all had record years, and Kelley Blue Book thinks we could be looking at 17 million sales for the next two or three years. Looks like it's time to start making hay again... Featured Gallery Best-selling vehicles of 2014 View 10 Photos News Source: Detroit News, Associated Press Auto News Chevrolet Ford Honda Nissan RAM Toyota Car Buying Truck Sedan sales