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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Man sells testicle to buy Nissan 370Z

We aren't entirely sure what's stranger about this story - that a man actually sold a vital piece of his manhood for a car, or that he did it for a Nissan 370Z. That's not to discredit the trusty Fairlady, a car we generally like, but that if we were to do what Mark Parisi did and sell one of his testicles to science, we'd be asking for a helluva lot more than $35,000.
But Parisi did just that, and announced live on CBS' The Doctors (we really can't make this up) that the sale of his nut would go towards the purchase of a Z. According to our friends Down Under (Australia, get your mind out of the gutter), $35K is the going rate for one slightly used testicle, so if you get nothing else from this story, gentlemen, know that you have $70,000 swinging between your legs.

2024 New York International Auto Show Editors' Top 5 Picks

The New York Auto Show, like many other shows over the past few years, has shrunk. But it's still playing host to some interesting reveals, and we even got a few surprises this year. It was dominated by Nissan and Hyundai Motor Group products, but ones running the gamut from affordable cars to flagship SUVs. It was a strange situation of being both quite diverse in reveals, and not at all, depending on how you looked at it. Our favorites of the show are a clear representation of that. And another interesting observation, only one of the picks was significantly electrified. Scroll down to see the best reveals of the New York Auto Show,. 2025 Nissan Kicks View 10 Photos 5. Nissan Kicks "The Nissan Kicks has gone from a reasonably attractive and small crossover into something way more funky with cool textures, color combinations and some actual presence. Plus, it's more spacious, more powerful and has available all-wheel drive. If Nissan can keep the price nice and low to compete with similarly stylish and well-executed competition like the Chevy Trax, the company's got a real winner on its hands." – News Editor Joel Stocksdale InfinitiQX80-Z63-051 View 39 Photos 4. Infiniti QX80 "The QX80 wasn't technically shown at the New York Auto Show, but it was revealed just a week prior at Hudson Yards – accross the street, in other words. Frankly, I wasn't blown away by the initial photos, but I think it looks great in person. The attention to detail both outside and in seem appropriate for an SUV that Infiniti hopes to sell for six figures loaded up. I'm a believer." – Associate Editor Byron Hurd 2025 Kia K4 Live View 7 Photos 3. Kia K4 Sedan "The Kia K4 interior has way more style than anything in the compact car price range has any business having. Now, if we don't get the green interior option shown in the initial global reveal photos, I'm retracting several of my points here. Otherwise, wowza. I kept looking and looking at that K4 interior photo, and finding new, interesting details to admire. Oh, and the exterior is pretty cool, too, though I do prefer the hatchback in that regard." – Senior Editor, West Coast, James Riswick Genesis GV60 Magma Concept View 10 Photos 2. Genesis GV60 Magma "I am psyched to see Genesis show off a proper performance car. The “Sport” trims on its various models are sort of neat, but the Magma brand looks like the real deal.