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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

These are the cars being discontinued for 2024 and beyond

While we get new and updated car models every year, its inevitable that we'll need to say goodbye to some nameplates as well. This time around, it feels like we have confirmation or reports of an unusually large number of vehicles being discontinued in 2024 and the coming years.  We shouldn't be surprised. A large number of automakers are approaching their various target dates for electrification of their fleets. As such, some beloved internal combustion cars are going away, sometimes with appropriate fanfare like special editions. Others are slinking away quietly, killed by slowing sales and changing consumer trends. Of course, the end of production doesn't necessarily mean permanent death. Some of these models could be resurrected in later years ... and probably as an EV. With that in mind, here are the vehicles that are being discontinued in 2024 and beyond.   Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio Alfa Romeo ended the production of its combustion-only Quadrifoglio models in April 2024 as the Italian automaker moves toward an electrified future. This isn't the end of the Quadrifoglio entirely, though, with Larry Dominique, Alfa Romeo senior vice president and head of North America, writing, "I look forward to presenting the next chapter in the four-leaf clover’s journey."   Chevrolet Camaro GM is ending production of the Chevy Camaro after 2024, but is sending it off in style with a CollectorÂ’s Edition. WouldnÂ’t it be cool, though, if Chevy brought it back as an EV?   Chevrolet Malibu Rumors of its demise have been around for a while, but now itÂ’s official. GM will end production of the Chevy Malibu in November of 2024. The assembly line in Kansas will be retooled to build the replacement for the Chevy Bolt.   Dodge Durango The three-row Durango is slated to be replaced by the Stealth nameplate after 2024. The Durango name could make a comeback later, according to rumors, on a body-on frame SUV based on the Jeep WagoneerÂ’s platform.   Ford Edge This is the last year for the Edge in the U.S., with the final unit rolling off the assembly line in April. On sale since 2007, the Edge topped 100,000 sales in all but three full years of production.   Ford Escape Newly refreshed for the 2023 model year, FordÂ’s popular Escape compact SUV is reportedly taking its leave in 2025 in order to usher in — you guessed it — an EV in its place.

Mercedes, Renault-Nissan to work together on truck project

Just a few weeks ago, Mercedes-Benz barged into the automotive world with news of a pickup as a mysterious but enticing future model from the German brand. Rumors of a possible collaboration with Nissan followed, but Renault-Nissan Alliance CEO Carlos Ghosn refused to give any clear details. That speculation is now over, because the automakers made their truck partnership official. This new information reveals that the Mercedes truck won't be a full in-house creation from Daimler. For example, the pickup will share some of its underpinnings with the latest Nissan NP300 Navara. The German company's engineers, however, will work to change the design to their liking. Also, as in the rendering, Mercedes will use a double-cab body for the model. "Thanks to our well-established partnership with the Renault-Nissan Alliance, we are able to drastically reduce the time and cost to enter this key segment." Daimler Chairman Dr. Dieter Zetsche said in the company's release. Nissan will play a further major role in the project by helping Renault develop a pickup based on the Navara as well. By 2020, all three trucks will be built together in Cordoba, Argentina, for Latin American markets and in Barcelona, Spain, for other parts of the world. Mercedes will target both regular customers and commercial buyers with its truck. While still not officially slated for North America, there's a chance that the Mercedes truck might be sold here. The US arm of the company reportedly has until the end of the year to decide to offer it with some added luxury-oriented upgrades compared to the rest of the world. Daimler & Renault-Nissan Alliance expand cooperation to 1-ton pickup trucks April 07, 2015 Daimler & Renault-Nissan Alliance expand cooperation to 1-ton pickup trucks Nissan and Daimler to jointly develop midsize pickup truck Mercedes-Benz pickup to share some of the architecture with the all-new Nissan NP300 Mercedes-Benz vehicle to be engineered and designed by Daimler to meet specific needs of its customers Mercedes-Benz pickup will target Europe, Australia, South Africa and Latin America Pickup trucks to be built in Barcelona, Spain, and Cordoba, Argentina Latest milestone in the five-year strategic cooperation between Daimler and the Renault-Nissan Alliance STUTTGART/PARIS/YOKOHAMA –The Renault-Nissan Alliance and Daimler AG will expand their five-year strategic cooperation into the pickup truck segment.