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Nissan raises base GT-R price to $101,770 for 2014

Nissan has announced a few pricing tweaks for the 2015 GT-R, one of which pushes the most basic variant past $100,000 for the first time. The 2014 cost of entry was $99,590, while the 2015 GT-R starts at $101,770.
The GT-R Black Edition, meanwhile, will demand $111,510, up from 2014's $109,300. The GT-R Track Edition retains the $115,710 asking price of the 2014 car. The price increases on the base and Black Edition come with some additional goodies that should soften the blow to pocketbooks, including a retuned suspension that promises a "more sophisticated ride," while LED headlights come standard. Bose Active Noise Cancellation has also been added to the 2015 GT-R, as has a new interior color option on the base model. For a full rundown of new goodies on the GT-R, check out our original post on the 2015 vintage.
Interestingly, the destination charge for the 2015 GT-R has climbed dramatically, from 2014's $1,000 to $1,595 for the latest car. We've reached out to Nissan to see why there was such a big increase, and will update as soon as we have an update.

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.