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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep
Thu, 06 Feb 2014The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.
Pickup sales may hit 2M units for first time since 2007
Sat, 21 Sep 2013Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.
Nissan BladeGlider Concept shows its inner DeltaWing
Thu, 21 Nov 2013Just like the DeltaWing and ZEOD RC racecars, it takes seeing the Nissan BladeGlider concept live to get a true appreciation for its design. But that doesn't mean it's any less weird. The wedge-shaped, three-seat concept car hit the stage today at the Tokyo Motor Show, and Nissan says the car is an "exploratory prototype" for a future production model.
The BladeGlider is defined by its design with front wheels that are just about three feet apart, while the rear has a more conventional track. Opening the scissor doors reveals a center driving position flanked by two passenger seats with a cockpit-inspired design. Although no power figures were revealed for the conceptual vehicle, Nissan does say that the BladeGlider is an all-electric vehicle with its battery pack mounted toward the rear of the car helping to provide a 30/70 weight distribution front to rear.
Check out our live images of the BladeGlider as well as the Nissan press release below.