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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Should you buy an EV?

Gas prices are hitting the skids and EVs are following suit; nearly every model in today's market has experienced a double-digit decline in sales – with the always notable exception of the Tesla Model S. Some EVs are in the last year of their generation while others have been half-heartedly designed and engineered to fulfill federal government quotas. The two non-Tesla front runners, the Chevy Volt and Nissan Leaf, are in the unfortunate position of offering customers "2015" vehicles that were designed with 2011 in mind. Yet there's plenty of love in the air. Nissan has built over 180,000 Leafs worldwide, and chances are you will be seeing a second electric vehicle accompanying the Leaf when the new generation is released in the coming months. The Chevy Volt now offers the highest customer satisfaction out of any car or truck sold in North America. Forget the luxury cars, the sports cars, the family trucksters, and even the rolling flagship that guides Tesla's jaw dropping valuation on Wall Street. You want happy with your EV? The brand that's rocking the segment right now is Chevy. It's been doing so for a while. The EV market is poised to become a lot more sophisticated over the next 18 months with the three leading manufacturers – Tesla, General Motors, and Nissan – launching five brand new models along with no fewer than 16 other manufacturers making many of their bread and butter cars available as plug-in hybrids. So, if you want to keep your money as far away from the Arab dictatorships and Russian mafia as Mercury is from Pluto, and enjoy your commute, we're more than ready to do our part! So let's begin with the most important question. What's Your Range? How much driving do you generally do in a day? If the answer to that question is 50 miles or fewer, an all-electric vehicle like the Nissan Leaf may be the best ingredient for your driving recipe. This is especially true if you have a second vehicle you can use for the occasional longer drive or are willing to rent for the weekend. But here's a little surprise for you. The upcoming Chevy Volt was designed to be driven in all-electric mode for over 50 miles. Fifty-three, to be exact. Plus, the Volt's battery has experienced a lot fewer deterioration issues than the Nissan Leaf's due in part to the Volt's liquid-cooled battery, which also uses a lot less of its capacity than the air-cooled Leaf's does.

New world record set with 507 EVs in parade [w/video] *UPDATE

Let's be honest, with more and more electric vehicles out in the world, it's getting easier to bring more and more of them together in one spot. Still, the work that goes into convincing over 500 EV owners to show up at one place at one time should be rewarded. And, in the case of the San Francisco Bay Leafs and Electric Auto Association Silicon Valley Chapter efforts yesterday as part of this year's National Drive Electric Week celebrations in in Cupertino, CA, the reward is a new Guinness World Record for the most electric vehicles in a parade. The number? 507 pure EVs gathered (sorry, plug-in hybrids). Recent similar records were set with now-small-looking events that had 305 cars or 431 EVs. The most recent target that the groups were trying to beat was a record originally set at the WAVE rally in Stuttgart, Germany earlier this year, where organizers also claimed to have 507 EVs. Plug In America (PIA) now says that the Stuttgart number was actually 481, giving California a 26-vehicle lead. The most unusual EV at the event was Stella, the solar-powered EV that is touring the world. PIA says that this four-person EV "can produce twice as much energy as it needs in a day," so it should feel right at home in the Golden State. *UPDATE: A previous version of this article said that the parade was organized directly by PIA. We have corrected the error. We've also added a video from Nissan about the parade below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NEW GUINNESS WORLD RECORD FOR NUMBER OF EVS IN A PARADE SET TODAY DURING NATIONAL DRIVE ELECTRIC WEEK IN CUPERTINO World Record set with 507 EVs, beating previous record by 26 CUPERTINO, Calif., Sept. 20, 2014-Philip Robertson, a judge with GUINNESS WORLD RECORDS®, today pronounced a new world record for most electric vehicles in a parade: 507. The record-breaking EV procession took place at the National Drive Electric Week event in Cupertino, Calif. Every vehicle was zero-emission, all-electric. No hybrid-electrics were allowed. 399 Panoramic view taken by Bruce Southwick. Stuttgart, Germany held the previous world record for a 481-EV parade in May 2014. "Congratulations on helping to drive the future of automotive technology," Robertson said upon presenting the Guinness certificate to a cheering crowd of thousands.