Touring Manual Hatchback 3.5l Power Door Locks Power Windows Air Conditioning on 2040-cars

Auto blog

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Chinese Nissan Leaf goes on sale in September as Venucia e30

The upcoming Chinese version of the Nissan Leaf, the Venucia e30, was not the highlight of the Dongfeng Nissan stand at this year's Beijing Motor Show. That honor goes to the R30, a compact car with "segment-competitive fuel economy" and a starting price of under RMB 50,000 ($8,033 US). But that doesn't mean Dongfeng didn't make some news about the debut of the world's most popular electric vehicle in the world's most populous country. Dongfeng Nissan will start selling the e30 in the Chinese retail market this September. In a world where EV promises are not always worth the paper they're printed on, it's nice to see this target date is actually ahead of schedule. The sales launch follows EV pilot programs that saw 300 of the EVs rack up a total of one million kilometers (621,000 miles) in Guangzhou, Xiangyang and Dalian since December 2013. The e30 might just be the first or many EVs, since Donfeng-Nissan showed off the Viwa Concept EV last year. There are a few more details in the press release below. Dongfeng Nissan Unveils VENUCIA R30 at Auto China 2014 BEIJING, April 20, 2014 /PRNewswire/ -- Dongfeng Nissan Passenger Vehicle Company ("Dongfeng Nissan"), the passenger vehicle business unit of Nissan's joint venture in China, today unveiled R30 at Auto China 2014. R30 is the 4th production model for the company's new VENUCIA brand. The compact R30 delivers segment-competitive fuel economy with the strongest engine in class through a 1.2-liter gasoline engine, features a spacious interior, and offers easy handling for drivers to provide a high quality yet competitively priced car to Chinese consumers. The price of the main grade will be less than RMB 50,000. "Very competitively priced, R30 is the perfect entry car for Chinese consumers," said Ren Yong, Deputy Managing Director of Dongfeng Nissan. "I believe many Chinese consumers will choose R30 as their first car in the continuing motorization of China." Bookings for R30 will start within the next two months. Dongfeng Nissan also announced that e30, Venucia's electric vehicle, will be sold in the retail market starting in September. The company has already commenced EV pilot programs in the cities of Guangzhou, Xiangyang and Dalian, with a total of 300 e30s recording a total mileage of one million km since the programs started in December 2013. Venucia recorded sales of more than 100,000 units in 2013 and is targeting a 50 percent increase in sales this year.

Nissan bringing 2014 Versa Note to Detroit

Nissan today confirmed that it will be showing the 2014 Versa Note - not Versa, not Note, but Versa Note - at next week's 2013 Detroit Auto Show. And while we can't see a whole lot from this one teaser image, we're willing to bet that the car looks a lot like this.
All Nissan will tell us at this time is that the Versa Note will have "segment-exclusive technology, outstanding fuel economy, smart packaging and class-leading cargo space." Sounds... class-competitive.
Given how turned-off we are by the second-generation Versa sedan, it'll be interesting to see just what's in store for this Notably more functional version of the affordable compact. Stay tuned for the full details live from Cobo Hall in just a few days, and scroll down to read Nissan's brief press blast.